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Hello hockey friends and families around the world, and welcome to another edition of our kids play hockey.
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I'm Leo Elias, joined with Mike Benelli.
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Kristi Cashanna burns on assignment today, and we have a little bit of a special episode today.
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We were sitting around the production room talking about what would be a fun thing to do, and we decided to look into some of our younger hockey players that are also entrepreneurs to bring their stories to you, and our first one today is Max Rutkowski.
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Now, you might not know that name, but you will, because Max is a senior at Franklin Regional High School in Murraysville, pa, and he's currently the captain of his varsity team and the highly ranked Esmarx stars.
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Max has multiple businesses, including E&M Longcare and Powerwashing.
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It's a home care service, a tennis shoe and a parallel company called Mindset.
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In addition to moonlighting as a private instructor and having a job is not new to Max, as he's been a counselor for multiple camps, and he's always looking to further his knowledge base, as recently he attended a leadership youth academy through the Westmoreland County Chamber of Commerce.
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Max is an entrepreneur in his own right.
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He is a highly talented player for a highly talented team, and his story today is going to be one you are going to listen to with your kids, whether you're a coach or parent or anything, and then anything in between.
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Max, welcome to our kids play hockey.
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Yeah.
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So I like to have multiple hobbies.
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You know, sometimes it's not the greatest thing to just focus on one particular you know thing.
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So me and my buddy, you know, we're always looking to, you know, expand ourselves.
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You know we want to, you know, be known.
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We want to be and, like, help out the community and stuff.
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So I had an idea of last year was to start this you know landscaping and powerwashing company.
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I, like, you know, making my own money.
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I don't really feel like working in like a nine to five job is something for me.
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I'm not really like an office guy.
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I couldn't sit down for multiple hours a day and do the same thing every day.
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So I feel like having a flexible schedule is what really motivated me to be able to, like, you know, fund it, try it out, test it out and it's going really well for us now.
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And like the shoes and like the clothing, I like collecting stuff like that.
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You know it's one of my hobbies besides hockey.
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So being able to, like create my own clothing brand and be able to, like you know, promote a good mindset that's that's why it's called mindset right we want to promote like good habits, you know, always making sure that you're doing the right things, you're staying positive, stuff like that.
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So that's, that's another reason why I started that.
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Just, you know, a hobby turned into something I would like to, you know, promote to younger kids, older kids, older people, parents, all kind of stuff like that.
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So I got to say this real quick just to give an audience some context.
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Mike, I know Mike knows you know who you play for.
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I want to, I want the audience to understand this young man plays on one of the top ranked teams in the country, at one of the highest levels of hockey in the country, at the U18 level, and he is the captain of that team and his varsity team, and he's saying that he likes to do other things beside hockey.
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Max, I'm bringing this up because, as you know, youth hockey, there's a lot of 365 24 7 mentality from kids and parents.
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And here you are, who has, has arguably done what I think a lot of our parents want their kids to do saying yeah, no, I think you should do more than just the hockey.
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And I think you know I have a, I have these beliefs and I have these views and I want to share them.
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I think that is outstanding and I think, believe it or not, mike, feel free to come out of this too I think this is more powerful coming from you than us in almost any episode we've done, because you're in it, right, it's easy for us to sit here, you know, at our nine to five.
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No joking, we I'm the same methodology as you.
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I don't like to do the same thing every day.
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It's easy for us to sit here and preach like, yeah, you should do more.
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Here's someone doing it and succeeding it.
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So I just had to say that and give everybody some context on that.
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Yeah, and I love the fact that you know you kind of teamed up with a friend of yours and I think that I'm sure there's a lot of support structure there as far as that goes, you know kind of feeding off each other and and obviously getting business referrals.
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So tell us how you started the lawn?
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Did you start just your neighborhood and and then kind of branch out from there or, and how's that, how's that process going for you?
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And you know the different changing weather conditions here on the east coast.
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Yeah, so last year neither of us were able to drive, so it was mostly, you know, around the neighborhood and like surrounding neighborhoods.
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So my dad used to have a asphalt company.
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It was kind of like his little like side gig, like on the side, and he had, I think it was seal coating, it was pavement, so he had a trail already.
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So that worked out perfectly.
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My friend and I didn't drive yet.
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First was he had to create a name.
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Right, we wanna, you know, include both of our initials.
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So E is stands for Emmett that's my best friend, he also plays hockey and M M for Max.
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And then we kind of wanted to, you know, do everything.
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We didn't wanna just stick to, you know, mowing lawns that's why it's called home care.
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We didn't do anything Mulch, trim hedges, lawn care, power wash, do all that stuff.
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So home care is kind of like, you know, a word for everything.
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So when people see that, they're like okay, we'll ask these kids if they can do this.
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So last year I went on to VistaPrint.
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It's like a, you know, like a marketing website where you can like type in templates and stuff and like creates things.
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I got door hangers so it's like, I think it's like a four, four by eight, I think it is, or six by eight.
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And you know we have the list of what we do on the front page with our email number and on the back is a little bit about us.
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So another one of my motives for like creating this business was two marches ago I lost my dog to cancer.
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So on top of you know, doing work for these people, we also give back to the community.
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So last year we did $500 in like dog food, cat food, toys, treats, gave that to like local shelters and we also donated $500 in cash to like people that are running like cancer foundations where they like accept just cash money for whoever needs it.
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So we donated $1,000 last year to like all kind of stuff like that.
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And yeah, so like the way we started it was, we just, you know, bought some door hangers, went door knocking, put them on if they didn't answer, all around the neighborhood, ordered 500 of them, probably got maybe two calls.
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So that's where it started.
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You know it started off really slow but as we, you know, did good jobs for these people, that's like.
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Our main motive is like we're not in it for the money.
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That's like a side we get money for.
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You know helping out, so doing a good job, getting referrals, people seeing our work and saying, wow, these kids.
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You know they're 16 years old right now, 17 now, but they're out here.
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You know doing the same amount of work just as good as you know people that are like in their 30s and 40s that do it full time.
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And you know I think referrals go a long way If you do a good job.
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You're nice with the.
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You know the customer and they appreciate what you're doing and they also see why you're doing it.
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Referrals and it does help that we drive now right, so now we can go all over the place.
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So we right now, on a weekly basis, we have 15 lawns a week to cut on a recurring and then in between the week we do, you know, power washing, because power washing you only need, maybe like once every two years and it looks something like that, so we can fit in other jobs in between our weeks with cutting lawns and stuff like that.
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But yeah, I mean it's just basically door hangers, business cards.
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This year I ordered T-shirts, one's downstairs.
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I mean I could send you a picture of there something.
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Maybe in a little bit it's got, you know, our name on it with our number, and on the back it's got support small businesses and, you know, wear it around while we're working and just wherever we are.
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And there's like a pound of stone story right out of the book, right.
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So I think it's like you know that's that's it.
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You knock on a lot of doors and 99 say no and one says yes and you're on your way and I think that's awesome.
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I mean, and talk about just the perseverance of taking that as a captain.
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And go into the locker room and you know you're in the third period and just one, nothing.
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And you can't give up, right, you just keep pounding away and pounding and pounding away.
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I mean it's a great opportunity for you to translate these stories to your teammates and talk about, you know, all the things we talked about in this podcast to the young men and women.
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You know about that.
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You never know when your chance is going to come, as long as you keep pounding the stone, and it sounds like you've already, you know, found the secret to getting there.
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So congratulations on getting that started up, and to you and Emmett Both you have great names, by the way.
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Now I was gonna say to get the marketing down too with going door to door.
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You know, I'll tell you something, max, that kills me is the lawn care service is a heavy turnover world and I think that your attitude of just now you know we'll start with two and it goes to 15, because most people who have their lawns mowed just want someone good, just going to keep doing it.
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Yeah, what's nice what's nice for your businesses when you go to college or juniors or whatever you do after high school.
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You can hand it off or you can.
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You can hire people to continue going.
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This is assuming you don't.
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You don't live where you live I.
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These are fantastic stories, but everything you're saying is amazing to me Again, the fact that you took this on yourself, the fact you give back.
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You're supporting something we say on this show a lot, that you know great people make great hockey players.
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That it's part of being well rounded, because the hard work is not just on or off the ice, it's, it's in your life, right, and you're applying those lessons to what you do.
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And it's going to kind of lead me to my next question, which is you know how has playing hockey helped you as a business owner?
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How does it apply?
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How do you utilize you know those skills of strengths that you use in the game, in the business?
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Yeah.
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So hockey for as a great example of like perseverance.
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How many games you lose, how many tournaments you lose, how many trials you try out for a team for and you don't make the team.
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How many times you get said like you're too small, you're too.
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You know you can't skate fast enough, your shots not good enough, but you keep working on it, right, you want to get better, you want to go to the gym.
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You're going to get stronger.
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You know you can't control your height, but you can.
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You know pray, I guess.
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I don't know.
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Yeah, I'm still praying for that too.
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We all are buddy.
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It's definitely a great sport, you know, when you have other hobbies that require perseverance because there's so many routes that you can go for hockey, it's not like where you just go straight out of college or like out of high school or college, you know you got juniors and there's so many different leagues and you try out for these teams and they keep telling you no, like you're not good enough.
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Yet you're exactly.
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You know what I mean and I feel like perseverance is definitely taught for hockey.
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So that definitely helps me and Emmett, because Emmett plays on a very good team too.
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He plays Cleveland Barons.
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He's a oh sick, so he played Cleveland Barons this year.
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I think they were like top 10 in the country for their age level.
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So his team definitely like shows perseverance as well.
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And with owning a business, you know, like getting told sorry, we don't want you to cut our grass, all right, we'll go to the next door.
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You know it's not something where it's like I, if this person doesn't want this job, I guess you know we're not good enough, we're.
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You know hockey plays a huge role in it, because I don't know I can't count how many times have been turned down saying I wasn't good enough.
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I wasn't big enough, strong enough, decent shot, fast enough.
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So I feel like just being able to work on it and get better and, you know, just work on all your abilities just to keep going forward.
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Yeah, I'm sure a little conflict resolution has to come in here too, right?
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Somebody comes out that didn't like something about the lawn or they thought you were going to do something different than you did and you can't just say, well, you know the hell with you, we're out of here.
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You know money, you got to figure out a way to work it out and make it better.
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And I guess the I'm sure the adage of the customer is always right has been thrilled into you a little bit right, but it's kind of like your coaches and other people around you.
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You know you just have to learn to.
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You know work within the structure you're in and that's great.
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I mean, those are you know.
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I'd love to hear you in the locker room.
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Do you use a lot of lawn care analogies in your speeches in between periods, or what?
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I try to keep it just mainly the hockey.
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Yeah, you guys listen, the grass is getting long, we got to trim it down.
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The edges are just getting out of control.
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The grass is.
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You say the grass isn't always greener, but it is, yeah, it can be.
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If you use E&M on the led, you can't hope you're not.
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I love the word change in the clean game Max.
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I'll tell you one of the things I love about what you're saying too and we use this term sometimes a growth mindset, and it's so, so important.
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You know there's another entrepreneurial saying that you know you get a million no's but you only need one yes.
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And there's a lot of truth to that right.
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And look even where I'm at and you know I'm very blessed to be somewhat successful in hockey.
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In the business world I still hate getting no's and I still get plenty of no's.
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All right, now I can compartmentalize it a little better at my age than I could when I was a kid.
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But the point is, if anything, they motivate me.
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They motivate me heavily to keep going.
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But I still kind of understand one yes is worth a billion no's.
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Right, it's just we.
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A growth mentality is not focusing on the negative and focusing on the positive.
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From every situation.
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And I'd say this in life, in almost 99.9% it's not everything, but almost everything that happens to you in your life there is a positive outcome that can be there.
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Whether you grow mentally, you can grow physically.
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You know there's a lesson to be learned.
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You're already applying that.
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You said you're 17, still right.
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So I mean that's, that's insane.
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I also got to admit I love that, another part of your story that we kind of glossed over.
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You couldn't drive last year and you found a way right.
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There's another lesson for everybody listening.
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If I could see a lot of people going, well, I don't, I can't drive, so we can't do this, no, you found a way and you did it.
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You know what I mean.
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I'll say this, too to everyone listening, not just the young people.
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It is incredibly easy today to start a business.
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You could have a business actually with an LLC and an EIN within 24 hours nowadays for very low cost if you wanted to right.
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It's just you need the spirit, right, you need to want to do it and you got to be willing to fail.
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So, max, I'm going to kind of flip the question over a little bit.
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I had asked how did hockey help you in business?
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Has business in turn helped you in hockey?
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With relationships and I deal with people, what have you taken from the business world to apply to the sport?
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Yeah.
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So with business, when you're talking to a customer, obviously you're doing it for them.
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So this is their yard, their property.
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When the customer thinks that you didn't do something right, are you going to fix it or are you going to blow up on them and just leave?
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So I feel like the communication part from business to hockey is around the same.
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You're working as one.
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The us and the customer are working as one.
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We want to do a good job for them.
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They want us to do a good job so they can pay us.
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So I feel like when in a hockey locker room, if you think this guy should have done something else he thought he was right.
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He said you're wrong and you blow up on each other.
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You're a team.
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That relationship is not strong.
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It starts to get farther apart, especially in between a game.
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If you come back after the first period, you're down 1-0 and you didn't like how this kid did something, and then you start bickering back up and forth at each other.
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When you go out for the second period, you might be down 5-0.
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So I feel like the business to hockey world and communication sense is very it's similar, because you want to be able to work as one.
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You don't want to be separate because you don't want to cause any more damage to the relationship.
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Because, like I said, hockey is very you need teamwork, you need communication, camaraderie.
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It's not very good and it's probably not good If you have a team.
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That's just a lot of individuals.
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So, business to hockey sense, definitely communication is probably the most important thing.
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Yeah, I think too.
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It comes to mind in a lot of analogies we'd like to use it.
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All can't be about hockey.
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So maybe you want to tell us a little bit about preparation.
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You have a business, you have hockey.
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Same preparation.
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You have to catch a show up to a job site without having the blade sharpened on the lawnmower.
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You have to have gas.
00:17:23.939 --> 00:17:25.950
You've got to make sure you come and get to show up.
00:17:25.950 --> 00:17:26.813
They have a round of gas.
00:17:26.813 --> 00:17:28.036
I guess we're getting out of here.
00:17:28.085 --> 00:17:29.570
So there's a lot of preparation that goes on.
00:17:29.570 --> 00:17:31.432
There's a lot of preparation that goes on there.
00:17:31.432 --> 00:17:35.816
I think maybe you talked about as your hockey experience now over the last few years.
00:17:35.816 --> 00:17:45.012
What are some of the similarities you see in preparation as you get into the season and as you get into practices and games, tournaments, things like that?
00:17:46.486 --> 00:17:51.317
Yeah, so preparation is also a very important part of both business and hockey.
00:17:51.317 --> 00:17:52.730
I like being prepared.
00:17:52.730 --> 00:17:56.392
I don't like, like you said, just showing up and being like, oh, we have no gas.
00:17:56.392 --> 00:17:57.473
Showing up to the rink.
00:17:57.654 --> 00:17:58.676
Oh, I don't have my skates.
00:17:58.817 --> 00:17:59.258
You know what I mean.
00:17:59.258 --> 00:18:01.611
So I like being prepared ahead of time.
00:18:01.611 --> 00:18:17.086
Usually when we're on the road I like waking up pretty early, getting a good breakfast in, maybe go down, work out a little bit, get my body, everything flowing, pack my bag, make sure I got everything like two hours in advance packed, ready to go waiting at the door.
00:18:17.086 --> 00:18:19.011
Same with business.
00:18:19.011 --> 00:18:22.813
I try to have our schedule out for what we have to do for the week.
00:18:22.813 --> 00:18:29.395
A week prior I like to tell all of our customers I can't make it Monday, we'll be there Tuesdays, it's okay.
00:18:29.395 --> 00:18:30.478
Yeah, that's perfect.
00:18:30.478 --> 00:18:31.586
Let them know in a week.
00:18:31.647 --> 00:18:36.753
Advance Preparation isn't very important If you never know when something might happen, like the day of.
00:18:36.753 --> 00:18:54.957
So being a week in advance for business, maybe being like four or five hours in advance before practice or game, it's perfect for hockey, just making sure that everything runs smoothly because anything can happen at any given moment.
00:18:54.957 --> 00:19:04.954
You're saying, like an hour before a game, our coach likes us to be half dressed, so our pants down, skates tied, half hour before the game starts.
00:19:04.954 --> 00:19:13.871
Because if you're rushing five minutes to get ready, the game starts at 12, 11, 55, your tiner skates and a lace snaps.
00:19:13.871 --> 00:19:14.934
What are you going to do now?
00:19:14.934 --> 00:19:16.115
You're going to be late for the game.
00:19:16.115 --> 00:19:19.330
So our coach, coach Dave Kossick.
00:19:19.330 --> 00:19:28.856
He's very good at keeping us in line, so I give him a lot of credit and I like to take some of his advice and apply it to what I know.
00:19:29.979 --> 00:19:30.298
I love you.
00:19:30.298 --> 00:19:39.070
You've tapped on almost every level here, right so the coach understanding communication and preparation, the players understanding communication and then even parents to some level.
00:19:39.070 --> 00:19:49.236
We said all the time communicating with the coaches, whether or not, if you play for multiple teams, where you're going to be that week, I always say, max, 10 out of 10, 10 out of 10 problems are caused by poor communication.
00:19:49.236 --> 00:19:53.492
It plays a role in every problem you've ever had with some.
00:19:53.492 --> 00:20:01.787
Communication was not done well or at all, or, like you said, two people were going at it, and I think it's so important, especially in hockey, but especially in business, max.