WEBVTT
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Hello hockey friends and families around the world, and welcome to another edition of Our Kids Play Hockey, powered by NHL Sensorina.
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I love saying that every single time we record, I'm Lee Elias and I'm joined by Mike Benelli and Christy Casciano-Burns, and in our continued journey to share information surrounding the youth hockey world, today we have brought on the leader of one of the largest, if not the largest, youth hockey leagues in the United States.
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Bob Apter is the president of the Northern Illinois Hockey League, the NIHL, which consists of over 50 travel hockey organizations with over 300 individual teams.
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I have enough stuff with my own organization, which is not even close to that.
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Over the near decade that Bob has been in charge, the league's growth and interest in the sport have boomed substantially.
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This is attributed to the league's focus on providing quality experiences, fair play and opportunities for everyone.
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Additionally, bob signed a partnership with the Chicago Blackhawks you might have heard of them to promote the growth of the local youth hockey market.
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Bob, we're looking forward to picking your brain today.
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Welcome to Our Kids Play Hockey.
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I appreciate you having me.
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Thanks, hey, we appreciate having you on.
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This is going to be a great conversation today, but first and foremost, tell the audience about your hockey background and how you ended up in this position.
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That's a good question.
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I started playing before I could walk.
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My dad actually took me out on the ice before I could walk and had me on Big Pond at summer camp when I was three.
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And then I started playing and then at age 10, I had open heart surgery, so I had to take a couple of years off.
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Wow.
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Yeah, it was a birth hole in between two valves.
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Oh my gosh, birth birth hole in between two valves.
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And they knew it.
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And then, uh, it took off, played high school, played through college.
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Uh, actually played for the club that dennis hole ran.
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Uh took a job and wanted to get back involved.
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So when I, when I had to take the year off at 10, I started assistant coaching with some older people not really much and then I coached all the way through at various levels, including 14 years at high school, and then, once my kids started playing, I quit coaching the high school so that I could coach my kids.
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And then, as they got more and more involved and began to seek their own way, I stepped back and decided to get in on the administrative end.
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And that's where Nihil actually called me and said we've been around, would you be interested in being a vice president?
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Because he was retiring.
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So I took that over and six or seven years later they said would you run it?
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And that's when I took the reins.
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And here we are Wow.
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Before we go for it, I'm just astounded at age 10 what happened to you that you still played hockey after that.
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For parents listening whose children are perhaps going through something similar, could you share with us the decision made by you, your parents, to keep playing, because some would say that's it, you're done?
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Yeah, actually, back then it was experimental, wow.
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So they really didn't know what the effects would be.
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I was born with a hole in between two valves, oh my gosh.
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They knew eventually they would have to close it.
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But they put me in as many athletic sports as possible, get me as physically in shape as they, you know, as you can get any 10 year old.
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But I saw, I actually ran track, played hockey.
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Oh my gosh, several sports.
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Uh they, I had the surgery.
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They said it would be at least 12 months off.
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I ended up being about 18 months off because the scar was huge, it was taking a long time to close and then, as soon as you know, the doctor said okay.
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My mom and dad were like it's up to you, it's your decision.
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I was 12 at the time and I wanted to play, so back into it I was.
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Remarkable, that is remarkable.
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I'm going to dive back into the hockey league in a minute, but I have to pull a thread on this too, because I was not expecting you to say that in the open right, sorry I.
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I imagine going through something like that at 10 creates a level of adversity facing that you've taken into your whole life.
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I mean, what perspective does that give you at 10 that has continued on to make you the person that you are today?
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Well, I will say that back then.
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I won't say that I was shaded from it, but I don't know.
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I guess when you're 10 and 12, you never think of the seriousness and you know this could be it.
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It never dawns on your mind it's always what's the next step, what's the next step?
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And then, once you're through it I mean, if you want to hear a little funny non-hockey story I, I, I.
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The day after surgery, after I was in intensive care, the contacts were in a big series at kansas city and I kept bugging the nurses to get me one of those portable TVs and they wouldn't reel it in.
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So when my parents went home the second night, I got one of the assistant nurses to walk with me and I barely in one of those mobile things, and I went to the regular room and rolled the TV in myself.
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When you're 10, you really don't think of the consequences beyond the next minute.
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So sure, oh my gosh parents would have left, if they knew that
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I.
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I'm just.
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I just imagine that builds a level of resolve, that that brings you to the leadership position you are today, that you know when you deal with that at such a young age, it gives you some perspective.
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But listen, we could do probably a whole show on that.
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The audience is here for the hockey stuff.
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I hope you like it.
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What an intro.
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One question I wanted to ask is this when I think of the statement, the largest youth hockey organization in the United States?
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If I were to ask people where do you think that was right, I imagine a lot of people would say Minnesota, maybe Michigan, maybe New England, boston.
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But it's not.
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It's in Illinois.
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So how did this league become the massive league that it is?
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It started 55 years ago and it was small I believe six or eight teams and it was built with the philosophy that doesn't matter how good or new you are at the game, we'll find an equal level of play.
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So if they had what's called a seating round, which we still have, so every team plays between six and ten games, depending on how many declare at each level.
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So every every say, let's say a 10 year olds, every hockey director will declare they want them, either at PSL, which, which is our highest elite gold, silver, bronze and then, depending on how many declare at each level, we play a seating round game.
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So they all play each other one time in the first eight weeks and then they get put.
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If they can't compete at that level, the executive board gets together and we put them where we think they can compete, because the goal no goal is perfect is to make it.
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So every game is a three goal or a game less, because the more competitive each game is, doesn't matter if you're bronze, tier three, if the game's competitive, you'll come back.
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If the game's not competitive, that's when kids start to quit hockey.
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So it was started way back then and they it was only three or four levels and then teams from all over the state tried to get in and as they went through the process of getting in and every vote is a club vote, like our executive board, which is run by eight of us makes no rule or bylaw decisions.
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It's all voted by the member clubs.
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So they decide.
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That's one of the rarities of our league, because most leagues are dictated by a few people at the top.
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Our league.
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The rule changes and stuff are voted, and who gets let in are voted by the members.
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So as it got bigger and bigger, it decided people from wisconsin wanted to get in.
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Then we added some teams from Indiana, now we have teams from St Louis and Iowa and we've even added a couple teams from Michigan, believe it or not.
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So this year we probably will have three from Michigan.
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Very surprising.
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What do you attribute that to?
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I think it's the fairness I mean teams play in the league and they don't.
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There's another league in Illinois and I can show you the stats from that league that there's teams in the league that went through a season that's 16 year old were minus 274 per year.
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They don't want to get in and play in that because, especially as a 16 year old, that leads to fights and as a 9 and 10-year-old.
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We have a 10-year team that was minus 200 for the year.
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So if they played 25 league games and they're minus 200, how much fun were they having, right?
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So they tend to quit the game and there is actual documented proof that people that play in a couple levels in those leagues quit hockey and they find another sport or they find a better way to spend $5,000, which is to play hockey out here.
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So they tend to gravitate towards where they think the experience is going to be fair and good.
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Be fair and good.
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Yeah, I just, I would.
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Just.
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I'm just wondering how hard the evaluation process is and the placement process of these like seeding games, right when you know we have teams in some leagues in some areas that you know their team managers set the schedule up in August and you get it for the whole year and you're like, here we are, this is who we're playing and every showcase weekend we're going to.
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So can you talk a little bit about the pros of it?
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Because I think we know the cons it's scheduling nightmare and uh, you know people can't plan a lot of vacation time and other things outside hockey.
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But the pros of reseeding, like you just talked about, nobody wants to see a 10u team, um, a negative, you know, 200 and something in in goal differential, I mean, or what know, just not being in a fair place.
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And I think ultimately, as parents, all of us just want competitive games for our kids.
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We want them to go in and feel like at any given day they can win At any given day.
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If they lose, they can learn a lesson from that and move on.
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So maybe just talk about you know why and obviously it's successful because you've been around long enough that it's working.
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Talk about, like some of those pros that you see, okay, teams come in and maybe a little bit about you know, maybe the gamesmanship there too, right, I'm sure people try to get, they want to be the highest seed in the lowest division and and little things like that, you know, just trying to manipulate the league a little bit.
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But I think it sounds like you know, because the membership and all you all, you all the board members and everybody on the executive committee is tied in together, you know you can get through some of the you know.
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You know some of the parts of the of the seeding process that you know might not be as fair as some people might want it to be right.
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So so it's unlike and that's a big drawback is the schedule, because the other league touts that the whole schedule is done in august.
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Right, but, um, one of the things about scheduling is we let the teams make their own schedule.
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Now they have parameters.
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You have to, you have to play.
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Uh, I don't know how much you guys know about the ccm invites, but basically that's the rescheduling time for us, because nobody has ice out here, because the CCM invites take all the ranks, right, so that's when we recede and then they have, from basically the Monday after the CCM invites till Super Bowl, to fit in a regular season, which consists of, depending on how many teams are, each level, 16 to 20 games.
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Regular season, which consists of, depending on how many teams are each level, 16 to 20 games.
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So, and they make their own schedule.
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We encourage teams that are like neighboring suburbs to fill a lot of their slots with weekday games, because you can get one is with the referee shortage you're going to be assured you're going to have two refs if you schedule a game on a Monday, tuesday, wednesday, thursday right.
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On a Saturday or Sunday.
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There are times where the teams have to play with one ref because there just isn't enough out here, so they make their own schedule.
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Now there's a lot of gamesmanship, like Mike just said.
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Where they're.
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Oh well, you know, the only thing we have is 8 in the morning, right, which is the very earliest we left.
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So if they can't agree after two or three rounds, then their presidents talk.
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If their presidents can't talk, then it goes to the Nihil R&E and our R&E will decide which is the most fairest time.
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And I can say that I've been president for almost 10 years.
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I think it's gone to our R&E less than five times because no two team managers want to risk that Nihil going.
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All right, you're playing this time or you're playing it this time because it's just not worth the risk.
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So they miraculously, before it gets to that point, they're working hard.
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But that is the gamesmanship that they.
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Oh wait, I see that on your schedule you're playing a Saturday night game at 8.
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Oh, we have a 10 am slot Sunday.
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But, bob, I also like the fact that you can look down the horizon and when you know you're not a good team, you're placed in the division, you're a 10-year team, a 12-year team, you just know who you are.
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And to look at a schedule down the road and be like, are you telling me for the next 20 weeks we are going to get our doors blown off?
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Like there is just no motivation behind that.
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It's bad for the kids.
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I mean, forget about 16-year-olds fighting.
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Now you've got 45-year-olds fighting in the stands because you pre, you're predetermined where you're going to be.
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So it's so hard at so many different levels to teach, to inspire to, to motivate to, you know, to really get people in the door to feel like this is a great experience for our kids.
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If in fact you make no effort, you know, if it's just like, hey, well, that's what you, that's the, that's the luck of the draw, you know, good, good luck.
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But I love the fact that, because in Connecticut too, where we're close to here, they recede after a certain amount, after a certain date, and then you get placed where you get placed.
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So if you're in a Division V championship at the end of the year, those nine-year-olds don't know they're in a division.
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You know, the dads know, but the kids don't know.
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They Kids don't know they're just in a playoff.
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They get to play at the end of the year in a meaningful game.
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That is a nail-biter and a lot of people might say well, it's the nail-biter of the worst.
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But who cares?
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They don't know.
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They don't know until we tell them right.
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So I think it's unbelievable that the patience and the foresight to say, well, okay, we know what our issues are, we can actually fix them.
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Because we can.
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We can right now, proactively put things in place that are going to help us have a better March, even though we knew in September it might have.
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You know, it's going to be a horror show.
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Yeah, I mean that's a good point.
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We, we sit down in the meeting you're talking about, which is usually the Monday before CCM invites.
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We sit down.
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There's about five of us sit in a room and we invite any club president or whatever that wants to watch and we go over each level and we're there at 8 in the morning and we usually leave there by 4 or 5 in the afternoon and during that time, like if we'll see an anomaly, we have this team was was eight and one, but they lost to the last place team we will call both hockey directors and have them get a hold of the coach and find out what.
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What happened here and a lot of times you'll have.
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Well, I was missing six kids because it was a school function, and so we try and take that into effect.
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So it's not always record.
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We dive as deep as we can into it.
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And and then at the nine and 10 year level, at the lower, the bronze, because we have premier select, which is our top level, which the championships are at the United Center run by the Blackhawks.
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Then we have the elite level, the gold level, silver, which is tier one, tier two and tier three, so that they have competitive games and then bronze Tier one is where it falls Tier two and tier three.
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We try and regionalize a little bit more so that they're not traveling as far to play each other.
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So there's some consideration put into that.
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I mean, it doesn't always fit because we're not going to make it so okay, you're only traveling three miles but you're losing five to nothing.
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But if it can be massaged, we massage it.
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If itaged, we massage.
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If it can't be, it can't be.
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So we do all that.
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And then, like you say, the championship experience.
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By the time you get to the playoffs, the 10u bronze, they don't.
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They don't know that they're 10u bronze because they go.
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And our championship show is over two hours.
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Before the game there's what we have a mom dance, whether, if you go on our website you can see it the mom's dance, why the players are walked out in the dark.
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Then there's a huge laser show and lights and announcers and they're on it and then they do a rose ceremony where each kid brings the skates and gives his mom a rose and gets a picture, and then they do the warm-ups and then the lights go down and then they sing the national anthem and then it's a whole championship event for even the 10 new bronze.
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So people don't know that.
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Oh yeah, this is I only won bronze.
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They well, I won the niole championship.
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That's all they think about.
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And actually the funny story is we we televised all our championship games and we televised probably two to three games a week with a crew that does it out of used to be out of a production college, and they did it for free.
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Now we pay them a nominal amount because they've enjoyed it so much, so they're screened live on.
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I don't know if it's Facebook or YouTube because that's not my expertise, but it's not.
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So actually a couple of years ago in a championship game, I got an email from a grandparent that said he was on vacation in Germany and he put the streaming channel on big screen in the bar and got to watch his grandson playing the championship.
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So that was kind of funny.
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That's pretty awesome.
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I love how you involve the parents and you have, you know, a special recognition for parents.
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But I'm curious do all the parents buy into this, or do you get some pushback?
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I would say all the parents buy into almost everything that we do.
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The pushback becomes when parents decide that they're going to take their, their son or daughter and go to the league.
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That is, quote higher level that's what I'm getting at I disagree.
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My little antennas are going up Because I'm like I imagine there are some parents out there that say my kid's better than this.
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Yeah, and they're sold a bag of goods that if you're in this league, scouts are watching you and, as I've told several parents, there is no scout going to watch a Tier 2 hockey game.
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It's not happening.
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I don't care who's telling you what, you're being lied to.
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But the other league which I won't name because I don't want to start more bigger than the one I already started with them.
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But they don't care about fairness.
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They select the teams and this is really how they do it.
00:18:42.852 --> 00:18:44.205
This is how silly it is.
00:18:44.205 --> 00:18:47.384
Select the teams and this is really how they do it.
00:18:47.384 --> 00:18:48.046
This, this is how silly it is.
00:18:48.066 --> 00:18:55.931
They select the teams in june based on a roster submitted by by the president of each or hockey director of each organization, and tryouts are in september.
00:18:56.593 --> 00:18:59.019
So there are kids on three to four different rosters.
00:18:59.019 --> 00:19:07.564
They're submitted and then they pick which teams are basically their friends that they let in the league and then they try and sell it to their friends that they let in the league and then they try and sell it to their scouts and then.
00:19:07.564 --> 00:19:25.151
So that's the biggest problem we have in Illinois is the smaller clubs tend to have some of their better players try and jump to those teams because they think they're in a better league, but in reality the 10-year championship, the whole state championship, was won by a Nile team just two years ago.
00:19:25.151 --> 00:19:30.814
So they sell them whatever they want, but it's mostly lies, so they can steal kids.
00:19:30.814 --> 00:19:36.816
Because there's actually clubs I'm sure there are out there that the hockey directors are paid for every kid they bring into the club.
00:19:36.816 --> 00:19:40.718
Now to me that's a joke and a travesty and they should get rid of that stuff.
00:19:40.718 --> 00:19:42.278
But they're actually paid.
00:19:45.962 --> 00:19:46.644
Every kid that's brought in.
00:19:46.664 --> 00:19:58.104
They get like, well, yeah, and I think, I think, yeah, I want you to trust this, because I don't think a lot of parents know that they you know they're selling you a bag of goods and there's an incentive for that well and they may or may not.
00:19:58.163 --> 00:20:01.392
I mean listen, I don't, you know, I could, I could care less.
00:20:01.392 --> 00:20:08.768
I mean, as far as like what everybody like I, I joke around, like here in the East coast and certainly in the Northeast, there's like, oh, that guy's a crook, this guy I go.
00:20:08.768 --> 00:20:10.185
Listen, we're all in the same boat.
00:20:10.185 --> 00:20:12.359
We all want to have a good business practice.
00:20:12.359 --> 00:20:25.940
But I think what I want to really tune in on, bob, is the fact that all the stuff that you were talking about, about how you run the league and having the moms involved and having the the the game streamed and having like that's just an upsell to your league.
00:20:25.940 --> 00:20:34.515
I mean so if I'm a parent and maybe you could talk a little bit about, you know the combination of usa hockey, the blackhawks, the nhl's initiative and learn to play.
00:20:34.515 --> 00:20:46.511
Obviously the blackhawks must be involved in some way in helping you grow your um, you know the base of your pyramid or your program because they're involved with you and they have a huge learn to play program and growth initiative.
00:20:46.511 --> 00:20:57.107
So even if kids, you know, even if, even if parents get disillusioned at certain ages and leave for another program or another league or another town, or you know whether other people are manipulating that that piece.
00:20:57.107 --> 00:21:06.432
It doesn't seem to be really affecting the success that your league's having, because it sounds like you got a lot of teams and it sounds like more people are coming into the tent.
00:21:06.432 --> 00:21:14.467
So maybe talk a little bit more about because if I'm a parent now in a different part of the country, I'm like, wow, why doesn't our league do these little things?
00:21:16.023 --> 00:21:33.131
Not the recruiting piece, not really the piece of the unethical piece, because, listen, I think we all have been in programs where you're like looking across, like like I listen, I'm in a lot of programs I sit there and I work with, I'm like, oh, my god, the guy next to me is like he's killing me because this is the worst thing you should be doing.
00:21:33.451 --> 00:21:35.664
But you're in a, you're in a tight spot, right, and you know.
00:21:35.664 --> 00:21:59.186
So you worry about you and, and I think in this case you know, tell us a little bit about that black hawk relationship, because we have a lot of NHL community outreach people on the show and we get so inspired by hearing about all these great and they all say we have I don't want to say unlimited, I don't want to put words in anybody's mouth, but you basically have unlimited access to all these growth initiatives you want to do.
00:21:59.186 --> 00:22:05.278
If you have the idea and if you have the person that can really communicate this to your NHL club.
00:22:05.278 --> 00:22:17.686
Maybe talk a little bit about that, that Blackhawk piece and the grow the game piece and how, when these kids do get in the game, it sounds like you guys have the best funnel to keep them in the game the longest and that's true.
00:22:17.948 --> 00:22:18.691
I'm gonna.
00:22:18.691 --> 00:22:23.866
I'm gonna dive right into that, but before I do that I want to talk about one initiative we have that doesn't affect the kids or the parents.
00:22:23.866 --> 00:22:28.741
We also have a relationship with the Wounded Warriors Veterans Team.
00:22:28.741 --> 00:22:37.741
So we do a charity game around our championship, because our championships are so many that there's two weekends, right, so we have to spread them out.
00:22:37.741 --> 00:22:50.131
We have a top level goes around whatever date the Blackhawk has open at the United Center and then the rest of them play at one of the local rinks Joliet, where we always play and then the other weekend is where we do it.
00:22:50.172 --> 00:23:11.616
So now we have a void, so we slot the Wounded Warriors in and they get all proceeds from the gate and the Chugger Park and during that time go directly to them and then they get to play usually our 18U, the team that doesn't make the championship or the game.
00:23:11.616 --> 00:23:16.924
So they'll play like the third-best team and it's a good experience because they say it gets them better.
00:23:16.924 --> 00:23:23.292
And the Chicago Warriors actually won nationals this year and we got a full ball and he thanked me.
00:23:23.292 --> 00:23:30.766
He said they would have won it anyways, in my opinion, but he said thanks because the extra competition really helped us, but then you know.
00:23:30.766 --> 00:23:41.470
So that's one of the nice things we do that doesn't involve the parents or anything, but that's your outreach that you were just talking about yeah, but you're giving and you're giving that space and we talked only how many people we've had on the show where they just want access.
00:23:41.509 --> 00:23:44.795
Right, it's not the money, it's not the, it's not the need of players.
00:23:44.795 --> 00:23:49.122
It's like we want, we don't want, you know, 5 30 am game slot.
00:23:49.122 --> 00:23:50.002
We want access.
00:23:50.002 --> 00:24:17.594
We want, like you sounds like you know you're right in the middle of it your prime time, yeah, everybody there for these, these, these wounded vets, and having an opportunity to be, to get the access and the visual piece where you're not hiding them in the, the third rink in the corner at 7 am they're in the main show and that takes a lot of you know, we've talked to many, you know, with blind hockey, with wounded warriors, with special.
00:24:17.594 --> 00:24:28.045
You know, asha, like, just give me access, give me the chance to put me on the stage and give our athletes the same opportunity as other athletes.