WEBVTT
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hello hockey friends and families around the world and welcome back to another edition of our kids play hockey, powered by nhl censorina.
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I'm lee elias, mike benelli and christy casciano on assignment tonight, so I'm going to be doing this one solo, and our guest today is the director of youth hockey and amateur programs for the ph Flyers and oversees all Flyers affiliated youth and amateur programs, including the immensely popular learn to play program.
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He is also a full-time assistant coach for the Flyers Warriors, a USA hockey affiliated team for veterans, where he handles much of the X and O, instruction and explanation of hockey system basics, especially for the less experienced players, in addition to his 20 plus year career with the Flyers.
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As you can guess, he also comes from a hockey family where he and his four brothers all played hockey, and his three children, jackson, mckenzie and Harper, are all athletes, with his youngest daughter finishing learn to play this past week.
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He is one of us people he understands.
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Ladies and gentlemen, please welcome Rob Baer to the show, rob welcome to Our Kids Play Hockey my pleasure.
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Thank you so much for having me.
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Great intro and, yes, I live that hockey life, like so many of your listeners do, and I love it.
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Yeah, well, I think you got to live a hockey life, to work in hockey, at least you should, right?
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I've been in organizations before where there are employees.
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Let's just say that it's a job to them, that it's a job to them.
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That always freaked me out a little bit, right?
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Because there's this great saying I'm sure you've heard it.
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You know, hockey is not something you do, it's something you are, and I always love to surround people in the game with other hockey people.
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Not that I don't want outside perspectives, right, I think that that's important to get, but you know, when you're a hockey lifer, you're a hockey lifer.
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Right, and I'm a hockey lifer, yeah, I mean I played from whatever.
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It was age five or six.
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I grew up playing at Wissick and Skating Club, played at Archbishop Carroll in high school, went and played at Westchester University and I was fortunate enough that while I was in college I spent a lot of time working with the Philadelphia Phantoms when they played at the Spectrum.
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So I was there all the game nights, I helped them out in the summertime with their camps and I just I got to know people in the hockey world.
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I knew that a playing career wasn't necessarily going to happen for me after college, but I wanted to stay involved in the sport and by staying involved with the Phantoms I got to know a lot of people there.
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And it just so happened that sort of, as I was graduating from Westchester, a position was opening up in fan development with the Flyers and the Phantoms and I guess I had a leg up on the competition because they already knew me from the last four years that I had spent kind of working with them part-time.
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And 22 years later here I am still here.
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They can't get rid of me.
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No, I love it, man, I'll tell you this.
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You know we get we get a lot of emails from guests all the time and typically it's hockey parents asking for advice and they ask great questions.
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But one of the ones that trickles in kind of consistently is that postgraduate, 22, 23, 24 year old that says hey, I just, I want to get involved in the game.
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How do I get involved in the game?
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And I always tell them let the passion guide you.
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But you got to do the work right, you got to get involved, you got to be there and then I've seen so many careers evolved from that passion.
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It's also a good point.
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I usually save this for the end of the show, but since we're talking about it, there's so many ways to be involved in our game besides just playing.
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And I think that when you can open that kind of kaleidoscope into the hockey world, you start to see how amazing it is.
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And again we're going to talk about today some of the initiatives that Flyers have created, because the game in this area has grown so much.
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And again, I grew up here, we'll just say in the early to mid 90s was kind of when I was falling into the game.
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You know the Eric Lindros era and I remember the expanse of hockey.
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I mean, rinks were going up everywhere, hockey was going everywhere and the Flyers have been so committed as an organization to the area, right, you really can't go in a 50-mile radius without seeing some form of Flyers.
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Learn to play Flyers ball hockey, flyers-affiliated hockey.
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Talk to me a little bit again about being involved in the game.
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I had a question.
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I'm just going to read it too.
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You've been in 20-plus years with an international club.
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It's just not a joke.
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You told us how you got initially involved.
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How did that expand and how many people have you helped over that time?
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How many people have I helped?
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I couldn't tell you that, but probably millions.
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Yeah, I'm very humble, it's been multiple.
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I'll say it for you, buddy.
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That's it.
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Yeah, thank you, it's evolved over the years.
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When I first started I was primarily focused on Phantoms initiatives.
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Early in my career was when we had that canceled NHL season 0-4-0-5, the season that wasn't, and luckily we still had the Phantoms to kind of focus our energy on and they ended up winning the Calder Cup that year.
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So that was a really cool year.
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Without the Flyers, we still managed to have fun and pack the Wells Fargo Center for hockey games, even though it was at the American League level, and I've just sort of grown and adapted and adjusted as time has gone on and done whatever it was that needed to be done.
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There was a time when they needed me to sell tickets.
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So I got involved with selling tickets and booking all the lights on ice and the pre and post game ice slots and wasn't necessarily my passion or what I wanted to do, but it's what they needed me to do and so I did it and I think that that flexibility is super important as you stay involved in the game.
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You don't always control your own destiny.
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You're not always the one driving the bus.
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You have to do what's what's needed and I feel like I'm in a pretty good place now with just having the ability to share my passion for the sport and get sticks in hands and get kids involved, and we love the game and we just try and share it with as many people as we can.
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Yeah, being part of a hockey team at an executive level or however you want to say it, it's not much different being on an actual team.
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Right, you have to have a role, you have to do the job.
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You're not always going to love the role, but if you do the job, things tend to pay out.
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Um, I want to dump into some of these initiatives the Flyers are doing in a moment.
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But uh, you tapped on your hockey journey.
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I said it in the opening.
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You and your siblings Tell me a little bit about your youth hockey journey.
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You said you started around five years old.
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Was there a moment that it clicked?
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Was it the first time you stepped on the ice?
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Was it a little later?
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Where you went?
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Man, I love this.
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Tell the people at home a little bit about your journey in that game.
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Yeah, I don't think it was when I first stepped on the ice, because when I first started it was at you remember, the old, uh, old York road rink.
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It was partially outdoors and it was like a learn to play type of thing that I did, and it was five o'clock, six o'clock in the morning.
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It was like still dark when we got off the ice.
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Everybody loves that time so what are we doing?
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Um, but after a couple of weeks, I think my parents didn't have to like shake me awake anymore.
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It was like I was up and I was ready to go and just super excited about being involved with the sport.
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And so, yeah, I fell in love with it pretty, pretty early and pretty quickly and spent my might through midget years at Wissahickon, and I love Wissahickon.
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After I graduated college I went back there and coached the 18?
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U level and then, when my son was old enough to start playing, we went to Wissahickon and that was just.
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That was always home and I love that place and I always will.
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Yeah, for those of you listening, not in this area, wissahickon is this amazing skating club in Philadelphia.
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It's been here forever.
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It seems like Mike Richter is probably the most notable player that came out of there.
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Many of you will know him in New York.
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You love him in New York.
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Went through heavy renovations what 20 years ago maybe?
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Now it seems like it's an amazing, beautiful one-sheet rink.
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There's not many of those left.
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I'll put it that way it's an amazing place to play the game.
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Great old barn In 1956, it was built.
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So anyway, that rink and that club helped shape me as a kid and a hockey player I'd be remiss if.
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I didn't mention Wissahickon and all the great things that it's done.
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Yeah well, I always love saying the word Wissahickon to people who aren't from here, because it's a nice one to say.
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We just call it Wiss usually.
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Yeah, that's true.
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All right, let's dive into some of the stuff the Flyers are doing, because I'm excited about your initiatives.
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Look, learn to Play has become a real staple in the game as an entry point for new families and players.
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I love that program for so many different ways, not just the on-ice stuff, but the cost of entry is way down.
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You can really get to experience the game.
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My kids went through this and I know the Flyers also host a Learn to Play ball hockey or play ball hockey initiative, which is also awesome.
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What, what has made it so successful in this area and is it going to expand in the future?
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Do you have other plans to kind of grow the game in the area beyond that?
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Yeah, I think we would like to grow it.
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We're in 15 rinks now and I could I could easily see that number jumping up to 20 in the years ahead.
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But I think what makes it so appealing to parents is the fact that all the equipment is included.
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So this is a league-wide initiative through the NHL and the Players Association and USA Hockey and Hockey Canada, and it eliminates that upfront hurdle right.
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A lot of parents that maybe aren't hockey people.
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They're hesitant to put their kid in the game because they know of all those upfront costs that exist to buy $500 worth of gear and what happens after a couple of weeks if your kid doesn't like it and doesn't want to play.
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Well, you're out quite a bit of money.
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So this eliminates that risk and that upfront hurdle and I think that has allowed us to attract a lot of new families that maybe wouldn't have considered hockey.
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And look, we've put 4,000 new hockey players on the ice over the last half a dozen years and we like to think that a lot of these kids are staying involved in the game.
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I don't know the exact retention numbers coming out of Learn to Play, but I know that it's helped feed a lot of the next step programmings at all of these rinks that are hosting Learn to Play.
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So we're filling the funnel for these rinks, we're bringing new families to their doorstep and it's sort of on them to take the ball and run with it, and these folks are going to be in their rinks for the next 10 to 12 years, right in their, in their rinks for the next 10 to 12 years, right um and and we want to make sure they have a really good um first experience with the sport yeah, you know it's funny.
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When we talk to nhl teams, I always mention that.
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You know the lifetime value of a fan is is always a metric that the teams look at.
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But when teams look at that metric it's so much deeper than just tickets being sold.
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Right, it's you got to create a hockey person to become a hockey fan because, look, we can get everybody to go to a game one time, right.
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But falling in love with the sport is a deeper initiative and I always like to say that to our audience, because it can be very easy to get lost in the business or the money side of professional sports of others trying to get me to go business or the money side of professional sports of others trying to get me to go.
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The truth is this that the Flyers and really every NHL team I've spoken to, are completely committed to making you love this game.
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Right, because they understand there's a value to that.
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Right, and obviously playing is the ultimate entry point, right?
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I do want to ask you this you know it is an affordable entry point.
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This is not.
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No NHL team is to blame for this.
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Obviously, the costs go up as you go in the game.
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I know in our area we have.
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We have Snyder hockey and another organizations to help alleviate that.
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Do you have any thoughts on how we can alleviate costs in the game?
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I think this is more directed towards the youth organizations than any NHL team, but you know, costs can get ridiculous at some point.
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So from a hockey journey point, I just love your thoughts of a professional game on that.
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Yeah, I wish there was something that we could do to help alleviate some of that.
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I haven't figured it out yet.
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If there is, but it is a concern.
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It's an expensive sport and I mentioned you know we're finding a way to alleviate some of those upfront costs, but down the road you're still going to be facing those high registration fees to play hockey and all the traveling that they're doing.
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One of the things we've looked at and a few NHL teams have done is bringing back like rec league hockey, house league hockey.
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There isn't too much of it, um, at least in our market.
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Like a lot of the rinks, they're pushing the kids right into travel hockey and that's fine, but not everybody wants to be playing hockey four days a week for eight months.
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What are you talking about, rob?
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Of course they don't.
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I'm just kidding.
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I mean, we do.
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But like.
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not everybody does, we have to think about those people.
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So, right, is there a way to provide a, an opportunity for kids to continue playing the game?
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But maybe not with such a high price tag and a high commitment level, and that's that's the formula.
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We haven't found yet, but we want to see it get there, because you just you never want to see people priced out of us.
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Right.
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Well, you don't want to see people priced out.
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There's always the question of are we getting the best athletes we can get?
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You know, if Mike Benelli was here, my co-host, uh, he would be singing your praises right now because we agree with you 100% about rec hockey and house hockey.
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Um, I can say, as a coach right now, I've coached every level imaginable at the youth level.
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The questions I get about things like and I'm not kidding seven, eight years old, about division one hockey or playing alphabet soup, as Christy always says my other co-host of triple A, double A I used to joke I'm going to make the first triple B team.
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Right, we're going to sell t-shirts and everything you know.
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There needs to be a place where these kids can just be kids and enjoy the game.
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And I always tell parents all the time there's nothing wrong with the house league.
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If you want to play other sports, tell parents all the time.
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There's nothing wrong with the house league.
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If you want to play other sports, if you want to just try it out, you do not need to make a four night commitment weekly with ridiculous game schedules.
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If your kid loves that and you want to do that, I absolutely do it.
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But you're right, we push kids into that environment which, again, I'm not saying it's the worst environment ever.
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I'm just saying there's alternatives and we should grow in-house leagues where you don't have to travel, you know ridiculous places and ridiculous times of the day to expand the game.
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I think another way to expand the game, which again the Flyers are doing, is there's other forms of hockey aside from ice hockey.
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Right, there's ball hockey.
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Floor ball is a different sport, but it's another way of experiencing a stick sport is a different sport, but it's another way of experiencing a stick sport.
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But tell me about the ball hockey initiative that the Flyers are doing, because I think that that's another underrated and underutilized way of getting involved in the game.
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Yeah, yeah, it really is.
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And this started four years ago when a deck hockey league in South Jersey reached out to us and said our numbers are slipping and every year our numbers go down and we need to reverse this trend.
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Can you help?
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And it was myself and Brad Marsh, who's a Flyers alumni, that I work very closely with.
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Big time Flyers, alumni, yeah, yeah.
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Yeah, and we started thinking like what can we do to help help these leagues and help these associations to kind of reverse this, this trend?
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And we had just started doing the on ice learn to play, and I thought that's a pretty good model, like why don't we, why don't we take that and bring it to these outdoor deck and ball rinks?
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And so we did.
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We started the learn to play ball hockey program and it's six weeks of instruction.
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Every kid gets a Flyers branded stick ball and reversible penny.
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So we did, we started the learn to play ball hockey program and it's six weeks of instruction.
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Every kid gets a Flyers branded stick ball and reversible penny.
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They're only paying thirty five dollars, so it's even a lower, lower barrier to entry.
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And and almost immediately we started seeing those, those numbers reverse because again we're filling the funnel and we're we're providing the next wave of kids that are going to go into next step programming at all these, all these outdoor ball hockey associations, which it's I don't know what it's like in other parts of the country, but in South Jersey specifically, like ball hockey is huge there's, there's all these parks that have two, three, four outdoor rinks and they've got five or six or 700 kids playing in leagues.
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It's awesome and, as we say, many roads lead to fandom.
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There's many on-ramps to fandom, and a kid that's playing ball or street hockey is just as much a hockey player as a kid that's on the ice five days a week.
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Yeah, I completely agree with your sentiments on that and you know, I think the popularity of ball hockey in certain areas would surprise people.
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You know, like you said, South Jersey, I know, in Massachusetts, I mean, there are outdoor arenas that have stands where you can go play ball hockey.
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I mean it's a serious sport for a lot of people but it's hockey.
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Right, we always say hockey is hockey.
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I think that you're right $35.
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I didn't know that that's an amazing entry to the price point to the game.
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I love that.
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Another thing I wanted to talk about aside from that, is that obviously you get to work with a lot of players involved in these projects.
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Right, this is how I want to phrase this question, because we all love NHL players here.
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Tell me about the character aspects of these athletes that we don't see, Because, again, most people see these athletes, it's usually in a game or a press conference.
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They don't see these people outside of the rink and in my experience they are high-quality, high-character people that really are dedicated to the kids, to the families.
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I mean, I don't think I've had a negative interaction with a Flyers player or alumni or alumnus, I think is the right word there in any of the experiences I've had with my own children or just out in the open.
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So talk to me about the characters, the character, I'm sorry, the character of these players, and please feel free to name drop as much as you want.
00:17:32.220 --> 00:17:33.045
Sure, and you hit the nail on the head, lee.
00:17:33.045 --> 00:17:42.128
Like these are quality people and they're willing to do anything to grow the game and to give back to the community where they live and play, and that's just not here in Philadelphia, that's across the hockey world.
00:17:42.128 --> 00:17:45.028
Like these are high quality guys.
00:17:45.028 --> 00:17:54.431
We spend time during training camp every year with our community relations team meeting individually with each one of the players.
00:17:54.431 --> 00:17:58.240
We spend time during training camp every year with our community relations team meeting individually with each one of the players.
00:17:58.240 --> 00:18:01.709
And if it's a guy that's been on the team a few years, it's usually a shorter meeting because we already know sort of what their interests are.
00:18:01.709 --> 00:18:16.494
But if it's a new guy, we really want to talk to them about all the things that we do community-wise and find out what it is that they're passionate about and what their interests are, and we try and match guys with with things that are important to them.
00:18:16.494 --> 00:18:27.211
So if if cancer related causes are important to them, then we make them an ambassador for hockey fights cancer night and we'll take them to children's hospital to visit kids.
00:18:27.211 --> 00:18:51.892
If, if it's somebody that really wants to get be involved in growing the game of hockey, then we'll pair them up with like learn to play, or actually we had a new player initiative that just started this year with Noah Cates because he expressed an interest in getting involved somehow with youth hockey and so we do a postgame meet and greet with Noah 15 times during the course of the season.
00:18:52.313 --> 00:19:11.944
We call it Kate's, his mates, and he hosts a member of the youth hockey community that has overcome some sort of adversity, so it could be a kid that had cancer or a brain injury or suffer the death of a parent or lost their home to a fire, like these are all real examples of things that happened this year.
00:19:11.944 --> 00:19:23.671
There's so many folks in the hockey community that have overcome obstacles and so this is just one way for us to sort of recognize them host them for a night at a game.
00:19:23.671 --> 00:19:28.990
They get to go down in the locker room after the game meet Noah, and that's just one example.
00:19:28.990 --> 00:19:36.660
You know we have Garnett Hathaway who's really like a cause that's really important to him is first responders.
00:19:36.660 --> 00:19:43.074
So he hosts Hats Heroes, where he hosts first responders every game and goes down and spends time with them after the game.
00:19:43.074 --> 00:19:52.098
And these guys are just so generous with their time and I can't say enough good things about, about our players and their willingness to give back to the community.
00:19:53.060 --> 00:19:59.094
Yeah, you know, again, we say it a lot on the show about the talents of an NHL player is obvious.
00:19:59.094 --> 00:20:00.306
That's the obvious part.
00:20:00.306 --> 00:20:23.170
But while they're professional hockey players, they're also professional people, right, and it kind of goes to show that those athletes don't do anything at a less than professional level, right, it's an all the time thing for these athletes and I'm sure that when you talked about Cates and Hathaway and the other athletes, when they do these things, they do them.
00:20:23.170 --> 00:20:27.912
You know, I think there's sometimes a misconception of like, oh, they're just here because they got to be here.
00:20:27.912 --> 00:20:30.103
I've never found that to be the case.
00:20:30.103 --> 00:20:32.406
When they're there, they're there, right, they want to do it.
00:20:32.406 --> 00:20:34.191
So can you talk about that?
00:20:34.191 --> 00:20:37.042
Maybe in because you've worked with a lot of athletes over the years?
00:20:37.042 --> 00:20:39.228
Right, is that common across the board?
00:20:39.228 --> 00:20:42.020
Are there variances to that, or is it just?
00:20:42.020 --> 00:20:43.704
You agree that that's what you're seeing?
00:20:45.189 --> 00:20:47.119
I think it's pretty common across the board.
00:20:47.119 --> 00:20:52.366
I'll give you another example of something that happened this year that was really inspiring, lord, I'll give you another example of something that happened this year that was really inspiring.
00:20:52.366 --> 00:20:54.449
Cam Atkinson came to us during the offseason.
00:20:54.449 --> 00:21:00.359
He's really involved with his nonprofit with military-related causes, right.
00:21:00.359 --> 00:21:14.542
He had an idea to provide a service dog to a military member, preferably a member of the Flyers Warriors, and so he brought this idea to us and we're like, yeah, we can, we can help facilitate this and make it happen.
00:21:14.542 --> 00:21:22.355
John Tortorella heard about it and then Torts said I want to be involved, and so his family foundation said well, we'll help fund it as well.
00:21:22.355 --> 00:21:25.542
It's $30,000 for a service dog, so it's it's, it's a lot.
00:21:25.603 --> 00:21:26.765
I didn't know that, yeah.
00:21:27.286 --> 00:21:29.729
Yeah, that's, I didn't know that that's crazy.
00:21:29.729 --> 00:21:31.731
So and then so March, he heard about it.
00:21:31.731 --> 00:21:33.855
He goes, oh well, flyers alumni want to be involved.
00:21:33.855 --> 00:21:38.690
And then Stuttman, who oversees Flyers charity, said well, yeah, we're going to.
00:21:38.690 --> 00:21:40.374
We're going to fund it equally as well.
00:21:40.374 --> 00:21:50.775
So all of a sudden it's turned into this player, coach organization and alumni all working together to provide a service dog.
00:21:50.775 --> 00:22:02.694
And it all started because Cam had an idea and brought it to us and we actually just notified the recipient last week that he's going to be receiving a service dog.
00:22:02.694 --> 00:22:07.779
So he's going to go to like a meet the dogs session in a couple of weeks.