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Hello hockey friends and families around the world and welcome back to another edition of Our Kids Play Hockey.
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I'm Lee Elias, with Mike Benelli, and our guest today is making a name for himself both as an influential hockey person and player.
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He currently plays Division III hockey for Newman University which, funny enough, is right down the street from me and hails from Ancaster, ontario and what stands out about him the most is his uncanny ability to share his hockey journey.
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Or, as he puts it, his niche is the youth hockey player community, where he strives to quote, help motivate, inspire and educate those who are now in the shoes I once was.
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I love that.
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This is something we can absolutely get behind on this show.
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Ladies and gentlemen, please help me in welcoming Luke Croucher to the show.
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Luke, welcome to Our Kids Play Hockey.
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I appreciate it.
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Thank you so much, lee, and thank you, mike as well, for having me today.
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I'm super excited to see how this conversation goes and all the deep questions that we get to dive into today.
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So thank you, it's an honor to be here.
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No thanks for being here, luke.
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Again, I said before the show, I've been watching your stuff for a while and I love it.
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You have an approach to the game but, most importantly, the expression of that game that I think really, really resonates to the younger audience.
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What's cool for me, man, is that you know again, I'm older than you, but you're saying things I wish someone had said to me when I was younger, and I think that's what resonates with me.
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But I want to start here.
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Man, your parents are both from the UK.
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You grew up in Ontario.
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You now go to college right outside Philadelphia.
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That's a hockey journey, if I've ever heard one.
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What drove you to play college hockey in this area?
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um, honestly, like, if I break it all down, it was like, really, only, it only came down to like a couple offers.
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I knew one day, like I was like, okay, I really wanted to play college hockey.
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Um, and obviously it's a privilege to do so.
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I always tell my like friends they're like, oh, you're still playing whatever.
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I'm like, yeah, it's a privilege to still play.
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And I think the main reason why I ended up coming down to Philadelphia was simply because, like this was the team that wanted me the most.
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Um, credits to coach Mountain, who's no longer uh with Newman now, but he's now down in the east coast seat.
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I think he just landed a job there as a head coach.
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I think it was Greensville, but in the East Coast.
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So congrats to him and thanks for having the faith in me in order to do so.
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I didn't know the journey would quite work out like this, obviously like any kid growing up.
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I think this is one big point that we could even touch on.
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Today is a lot of people have like the stigma of like division three hockey, like, oh, you're playing d3, you're not playing d1.
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No, I did not make division one um, but I like to say like I act like I'm a division one.
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Oh, you do yeah, stay in the life poster like that man.
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You can see you're putting the work in um, exactly, and it's uh, I think that's like one of the biggest takeaways is that it doesn't really matter what level it's about.
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Like what do you put in to your work every day?
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Um, and mastering your craft and doing what you can, because you never know.
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Like a lot of guys, like after division one, it really is all about like, after it's all said and done, you guys all could be done college and some some guys who play Division.
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I might retire, the guys who play Division III might continue to keep playing, and I think that's like the mindset is like what do you think long term?
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And I could see myself playing another, like two or three years after Division III, and maybe it happens, maybe it doesn't.
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I don't know where life's going to take me right now, but I'm just worrying about getting better as a player and also helping out.
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Well, I'll tell you what, Luke.
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None of us know where life's going to take us.
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That's one of those big things that as you get older you realize, man, you're never going to know where life takes you.
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You know one of the cool things I do want to tap on that stigma three, as you put it.
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I think for a lot of parents you know everybody's like D1 or Quebec major junior.
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It's like look, if you can play for any team after high school ACHA, d3, d1, the NOL, anything, any of those junior leagues that's awesome.
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That is a huge deal.
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You're part of the minority already.
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If you play post high school hockey Now, obviously you want to play at the best level you can.
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But if you need to be D1, to give everything that says something about you right, I don't think division one, division three, whatever, if you're going to put the time in, you're going to put the time in.
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It doesn't matter what level you're at.
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That's definitely part of your message.
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I alluded to it a minute ago.
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Your day in the life posts you are putting the work in.
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I mean, your life revolves around this and your academics.
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If I'm not mistaken, you're like an all academic all-star as well.
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Right, so you're doing all of it, not bad, thank you.
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No, but I think I think what, to the point, luke, you're making too, is that you're you're not, you're kind of focused on what you're doing on social media, and a lot of the stuff you're doing as far as like a mentor is not really for 19 and 20 year olds.
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You know this is for the kids that are bringing in that journey.
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I mean, I'm sure there are plenty of, you know, players that follow you.
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Is that?
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I really loved what he's doing, and you know whether you're playing at division one or division three or wherever ACHA doesn't.
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I think the message is, though, what you're, what you're asking kids to do, and and the path that you're helping young players.
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You know from the like that you know 10 to 18 year age group is going to help them, no matter what their path is, and I think that's you know, if you don't do the things you're doing and think about what you're doing, you're doing it without the support of a Division I program.
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I mean, you're doing it without all the staff and all the extra pieces that go into what a lot of these basically pro athletes are getting, and you're building that on your own, which is really a testament to what you're doing.
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But I think it's great for other kids to say no matter what, where you're at, you could be in a big AAA organization or some small you know small town team, you know you can make the best of it by just following what the best practices are in your age group.
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Yeah, A hundred percent.
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I couldn't agree more.
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It's a.
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It really is just obviously a privilege to play, but you got to keep putting in your work every single day.
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I always think I always give like analogies to kids of it's almost like your time, like whenever you think your breakthrough is coming, is like almost like a pinata.
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A lot of kids like always like the first, like couple kids like they show up to the locker room.
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You know they go through like two or three practices and I always think it's like it up to the locker room, you know they go through like two or three practices and I always think it's like it's like the two or three first whacks at the pinata.
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It never breaks.
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But then there's like those kids who come in who are like the seventh or eighth kid who ends up showing up but they just stick around with the pinata to break.
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And those first two kids who like only practiced a couple times.
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They don't get to see the rewards because they just didn't stick around long enough.
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And sometimes that's the main thing is that you just didn't do the simple, boring tasks of like skill development, power skating, power skating is one of them because every kid hates it.
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I was built on power skating, um, but you just didn't stick around long enough to see.
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The reward and I think that's like a huge thing is just stay at it.
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Stay at it.
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Very simple.
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The boring tasks will help you over the long period of time.
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You know you hear a lot of pro athletes some of the greatest of all time talk about the fundamentals and that they continually practice the fundamentals and that that is the foundation for everything else that they've built.
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And you know we're kind of living in a time now where social media dictates that you know Michigan's which I'm not I'm not poo-pooing the Michigan, but amazing, crazy plays become the.
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I need to be able to do that, but the truth is, man, you just need to know how to skate well and take a good shot.
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You know, and those foundational elements, as you just said, are so important.
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If you're not willing to put the time in for those, I don't have to say it, there'll be repercussions, right?
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I mean, you gotta put the time into those fundamental aspects of the game if you really wanna get somewhere with it.
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100%, 100%.
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So, luke, I wanna ask you this you did a great interview with our friends over at the Hockey Think Tank and we always like to share things with the parents that listen to the show, and one of the great phrases that you shared was that you're not taught lessons, you capture lessons.
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I thought that was a really impactful statement and, again, we have a lot of parents that listen to this show that I know are frustrated at times, myself included, that their kids may not be listening to them.
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So can you dive into the capture part of this and how, while your kids may not show it, they're most likely listening to you yeah, 100.
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Um, I think like the biggest thing I was like talking about with parents because, like, they never like, like you know, aside from like the odd exchange like my mom would obviously have me and my mom would obviously have, but, um, most of the time, how I learned, I always think like this one thing from my dad is he's a very good cook, um, but he had never showed me how to do anything, never, never, never showed me how to like cut a tomato, cut you know whatever, how to dice things, nothing, um, it was literally just the product of me watching him in the kitchen and then just trying to like almost like mimic what you do, and that's why I was like, come back to that.
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You know, your lessons are caught, they're not taught.
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You don't physically have to say those words, and I think that's like a big one, and I think of my mom too is like the reason why I go to the gym every day is because I see my mom go to the gym every day.
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Right, it's not because you know she says, hey, you need to do this.
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No, it's more so.
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Like she does it, it's like you.
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You know you find your role models in your life.
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Those are things, like you know, I'm obviously grateful for is that I can follow some amazing people who are in my own home, but I think that's like a huge lesson as a parent, you want them to do something like you got to be doing it too, and that's why, like for me, it's like as an influencer, I got to practice what you preach.
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You got it.
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Like you know, I have to raise my standards in order to you know preach a standard.
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So that's kind of the philosophy around that.
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Yeah, I mean, that's one of the first things you learn as a parent is that your kids are always watching you.
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They're never listening to you, but they're always.
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And I think and I think you know, even even me now that my, my teenager is driving a little bit like I'll see little nuances of the frustration that I probably presented when I was driving and I'm like, oh, you know, that's a really bad lesson, get out of the way, man, you always do that, but I've been driving for 40 years.
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What are you doing?
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What is he doing?
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But I think it's just, you know, it's one of those things where you know and I think this even goes to coaches, right?
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I mean, if you're, if your coach is a screamer and a yeller and a crazy person on the bench and all of a sudden the fans get into it and you get into it and everybody loses their minds.
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I mean, it's just a matter of being a, not a, not only a great role model, but presenting and acting the way you want the players that you're working with to act like.
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And if you, you know you can't expect a standard, I don't think you know, you shouldn't, you can't expect a standard out of your team that you don't, that you're not reflecting, and you can always see like a team that's undisciplined and out of control most likely has maybe it's not the head coach, but somebody on that bench is undisciplined and out of control.
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A hundred percent.
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Bench is undisciplined and out of control, 100%.
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I agree with you more.
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I'll say this too.
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A lot of times in my work with team building.
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When I interview, if you will, for a coaching job or an opportunity, it's a two-way interview.
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And if a coach asks me, well, do I have to follow these rules that we're setting up?
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That is a massive red flag for me to work with that team, because, yes, you have to follow the rules that we are creating for the team, or what is the point if it's not at the top?
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But to your point, luke, that statement you made about capturing really made me reflect on my own life with my own parents and all the things that I captured from them.
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And again for the listeners, if you're thinking about this too and you have the opportunity, you should definitely reach out to your parents and thank them for that.
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But you know, one of the real world experiences that I had, luke, that I'll share with you just to prove your point, is that I remember the principal from my school came up to me and said oh man, your kids, they know how to lead a team.
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They are just leaders in their rooms and they want what's best for the team.
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And I'm really thinking, look, I don't see that at home, but they're watching that.
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The principal even said man, he's doing what you do, she does what you do.
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So a lot of times, parents and this is the point I'm making, luke you might not see it, you might not see that they're watching you and they're learning from you, but they are good and bad habits, right.
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First time your kid puts out a curse word, he right.
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First time your kid puts out a curse word, he didn't learn that from someone else.
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He learned that from you and you can deny it, but he most likely learned it by from what are you?
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Right?
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And and uh, one of the fun parts about parenting, luke, is that your kids teach you a lot about yourself, and there's many moments you go oh, that's, that is totally my fault that he learned how to do that.
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Um, but that's part of the journey as well.
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Um, yeah, luke, I want to say this the information you provide on your channel is just outstanding, right, but I think the beauty of it is your voice and your tone.
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Right, you speak directly to the young dreamers out there that aspire to play hockey at a high level.
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It feels that way and, again, your channel like I'm 40, but in reinvigorates the mindset that I had when I was 16 years old wanting to make it right, and that's that's a rare thing that I see, so I ah, that's a good question.
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Um, I mean, honestly, like I had a spark in wanting to do social media for like a good like three or four years.
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I just never really knew exactly how I was gonna do it.
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And then I was like you know what, like maybe I just throw my camera on the ice and see, kind of like, what kind of goes from there.
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Obviously you get a little bit of backlash off the hop.
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Um, you know like they're like my teammates are like why are you bringing a camera?
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Like what are you doing here?
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Wait, what's what's going on?
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And I was like, okay, you know, like let's just see, because I have, um, a lot of people don't know.
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Uh, I have a pretty decent background.
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Since I was like 12 years old, I was teaching those Timbits kids hockey.
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Always up until now I've been coaching and a lot of people don't see that because I never pulled my camera out for that right.
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I feel like the this social media era now involves you bringing out your camera everywhere.
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I don't really like to bring it out everywhere.
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I wish I could show you more.
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Everyone only sees about maybe 0.1% of what I actually you know do on a daily basis and I wish I could capture it all, but I simply can't.
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And um, back to my point is that I've been in this kind of field and I I kind of already knew the flow of like words and like how I already communicated to kids on the ice and I was like, well, kids always like that.
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So I was like well, kids always like that.
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So I was like, hey, like shout in the dark, maybe, maybe I can talk to another kid, that's, you know not directly in front of me, but I guess directly in front of a phone.
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So well you are, you know.
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Going back to what you said earlier too, it's kind of like the pinata thing, right?
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If you put a couple of videos out and just stopped, you never know what was going to happen.
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If we just did a couple episodes of this podcast.
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You know, the first few episodes of this podcast, I remember getting 12 listens, which I mean our audience is massive now, but we kept with it and it got us to where we're going.
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And then the more reps you do, the better you get, I mean.
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But I want to tap on this even more and pull through on it, luke, because some of your segments like I saw the segment you do now you know what, what?
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What coaches never tell you, right?
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And I love that because it's not a negative, it's.
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Oh, here's some information that can really help you.
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Just the title of that what coaches never tell you is a brilliant title, right?
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So I just tell me about what is.
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How does it go through your head?
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Does something happen?
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You go?
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You know what?
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I should tell kids this because it wasn't taught to me and it just there.
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Do you just do it on the spur?
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Do you take notes Like, how do you, how do you push forward with your content?
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Good point Honestly, like the last two years like ever since, I knew like something works just been like sporadically trying a bunch of different stuff because I know at one point like I'll kind of have a arsenal of like okay, I know what content works.
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So right now I'm like like a lot of people don't know this, I'm literally in still test trial phase.
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I'm literally just like testing a bunch of content, seeing what works, seeing what doesn't.
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For those who want to become influencers or want to like have some content that actually works, I think series are the best thing for any type of influencer.
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Like, for example, a podcast is still considered a series.
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It's the same format over and over again.
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Where I get held back in my content is that I want to do a bunch of different stuff.
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That's why I basically split up my social media accounts.
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I want to do a lot more day in a life, a lot more what I eat in a day that I haven't shown anyone.
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And then I want to do a lot more like hockey training, hockey specific.
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So I have a hockey audience and then I have a little bit of both, because I'm not going to be a hockey player forever and I know that.
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But I know if I can document the process I'll have a bounce of both.
00:17:40.605 --> 00:17:50.308
But that's basically how I've just kind of thought about my content and how it's, I guess I guess, going in that case, no, it's, it's going.
00:17:50.308 --> 00:17:53.084
I mean, that's how it formalized you're a guide, luke.
00:17:53.084 --> 00:18:05.351
You're a guide for these young kids and other people too yeah, it's honestly sporadic, like you guys ever like go in the shower or go for a walk and just like the ideas oh, all the time all the time.
00:18:05.391 --> 00:18:10.731
I mean kind of approach, that well, I mean, I just thought my question would be uh, for you real quickly.
00:18:10.731 --> 00:18:14.348
It's just like so I can't, you know, this is, this, is the age gap, right?
00:18:14.348 --> 00:18:24.451
Like I can't imagine some guy walking into my locker room saying, listen, I'm a social media influencer and everything we're going to do now is going to be filmed and taped and critiqued, and and but.
00:18:24.451 --> 00:18:28.545
But on the positive side, I mean, maybe you could tell us, like, how much influence you get from your teammates.
00:18:28.545 --> 00:18:29.188
Like, are they on?
00:18:29.188 --> 00:18:35.365
Do they get all pumped up about oh, my God, luke, you got to do this or well, that that would be some great content.
00:18:35.440 --> 00:18:49.728
You're like well then, you know, it's a, it's a, it's a, it's an interesting dynamic when you're not a social media influencer like a fashion person who's just by yourself, you're in a team, like, you're in a group of men that have to work together.
00:18:49.728 --> 00:19:02.445
And I mean so how do you balance that Editing your content to not negatively affect your teammates and vice versa, like, how do you pump up your teammates Be like hey, listen, we're gonna blow this up.
00:19:02.445 --> 00:19:06.750
And they're like listen, dude, I don't want a part of this, like, that's not who I am, so it's, it must be.
00:19:06.750 --> 00:19:16.204
It must be a big difference in, um you know, being an influencer on a team than being an influencer as an individual a thousand percent.
00:19:16.806 --> 00:19:23.608
Um, I always find it easier to make content in the summer than I do in the winter because I'm around like teammates.
00:19:23.608 --> 00:19:33.105
So you always have to be like I, always I'm not afraid to take risks, but I'm also like I always have to walk up on the line because, you don't want to.
00:19:33.365 --> 00:19:35.393
You know, and I don't can be wrong.
00:19:35.393 --> 00:19:41.549
I've crossed the line a couple times where I've, you know, maybe ticked off some teammates based on what I posted.
00:19:41.549 --> 00:19:48.635
But I'm that's that if I didn't make that mistake or I didn't have that failure, I wouldn't have known what worked, what didn't, um.
00:19:48.635 --> 00:19:57.563
So you kind of have to have a little bit of uh, like you might step on a couple people's toes, and that's totally okay and it's a part of the process.
00:19:57.563 --> 00:20:06.385
But at the same time, like now, I'm starting to understand, okay, like, okay, this is what works, this what doesn't, this is what you know, this is probably out of balance.
00:20:06.385 --> 00:20:09.517
Um, this is probably good, this is what we can roll with.
00:20:09.517 --> 00:20:15.992
So it's always like I think, like I said, these first couple years have been just throwing darts blind at the board.
00:20:15.992 --> 00:20:18.727
You don't know whether you might miss the board and hit somebody.
00:20:18.727 --> 00:20:22.383
Um, and that was kind of like the.
00:20:22.383 --> 00:20:28.191
The thing that I've learned the most is that, too, when you do post these things, you got to take responsibility for them.
00:20:28.492 --> 00:20:38.826
So if it does step on anyone's toes, you gotta be like yeah, like I see I think, as I think as a coach, I mean, I would be like back my my young self as a college coach.
00:20:38.826 --> 00:20:51.563
I would be horrified to have an influencer in my locker room like getting and I don't use the word chirping, but if, if you know getting, you know my team now is exposed to you, right, like, oh, this is the guy, this is.
00:20:51.563 --> 00:20:55.541
You know, this is the guy that's gonna, you know, I'm gonna be on his, you know his.
00:20:55.541 --> 00:21:01.671
You know thousands and thousands of followers are going to be a part of this losing streak this weekend or winning streak or whatever it is.
00:21:01.971 --> 00:21:37.192
And I think that's to me as a coach, and I think that's where you must have, obviously, the coaches you've had now for the last couple of years have to be open to this, have to be modern coaches, have to understand like this is a new thing that players do, right, I mean like, like we just have to evolve and knowing that, listen, this is a great thing for you to do for your career, whether you're a hockey player or not, but it's another part of society, a part of the workforce, right, like, if somebody, if somebody was told me like, hey, do you know that social media influencing is a job.
00:21:37.583 --> 00:21:38.589
What are you talking about?
00:21:38.589 --> 00:21:39.315
This is?
00:21:39.315 --> 00:21:40.039
This is ridiculous.
00:21:40.039 --> 00:21:48.185
But but to watch and now have teenagers and have kids that I work with that are so influenced by this you know that are really.
00:21:48.185 --> 00:22:19.902
This is a huge man is doing and and I can I can, you know, be a little bit more modern myself and a little more progressive myself and not fight this, but but, you know, help to harness it and use it yeah and that's a huge thing too is like finding a way, like where it's it's like beneficial to both sides too.
00:22:20.002 --> 00:22:33.128
I always like say that with like, especially even when you're just like you know it's like negotiation, like you want, like, obviously you want the best case for yourself, but you also need you need some type of win-win for it to like happen long term.
00:22:33.128 --> 00:22:40.621
So, um, it's always like trying to find a healthy balance of, okay, like hey, like you should be posting this more than this, you know.
00:22:40.621 --> 00:22:45.299
Um, so it's yeah, definitely, uh, you have to walk a fine line.
00:22:45.299 --> 00:22:47.766
You have to be able to take some risks early on.
00:22:47.766 --> 00:22:57.942
But now that I have taken those risks, I know like, okay, what's good, what's gonna, what's out of bounds, and what I can now like really like focus on and help kids out with.
00:22:57.962 --> 00:23:00.670
So no, you gotta have pretty, you gotta have pretty thick skin.
00:23:00.670 --> 00:23:20.686
I can't imagine the uh, I don't feel it with you, but I think that's the modern player like the ability to know that this is uh, this is just, you know, all part of it is is really an interesting thing for me yeah, well, and look, I'll say this too what I love about your approach you're saying brilliant things like win-win, finding those fine lines.
00:23:21.367 --> 00:23:31.834
The key with with you, buddy, and this is why I think people like you really succeed is that your channel, your broadcasts, your posts have a service nature to them.
00:23:31.834 --> 00:23:35.188
You are trying to serve others by sharing the information you have.
00:23:35.188 --> 00:23:40.167
It's not me, me, me, me, and even in the ways that I watch it, your day of the life things.
00:23:40.167 --> 00:23:43.243
It's hey, come take this journey with my teammates and I.
00:23:43.243 --> 00:23:44.807
It's not about you.
00:23:44.807 --> 00:23:49.583
You know the mistake that I think that social media makes, and I'll say this look, I'm an elder millennial.
00:23:49.583 --> 00:23:51.848
I was there at the dawn of the Facebook.