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Hello hockey friends and families around the world, and welcome back to another edition of Our Kids Play Hockey, powered by NHL Sense Arena.
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I'm Lee Elias, with Mike Benelli, and today we have an extremely special guest.
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She is the Senior Executive, Vice President, Social Impact, Growth Initiatives and Legislative Affairs for the National Hockey League.
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You might have heard of that.
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She's also a trailblazer in our game.
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Ladies and gentlemen, please join me in welcoming Kim Davis to the show.
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Kib, welcome to Our Kids Play Hot.
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Thank you.
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Thank you for having me.
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I'm so excited to be here with you.
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One of the things about this show that's an honor is to get people like you on here, and we get such great guests that are impact makers in the game.
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So anytime we get to have a conversation and we record these on Mondays, as I've always said this is a great way to start the week, I would say that it is.
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It is.
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Kim, you've mentioned many times that youth hockey is your favorite aspect of the job.
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We are that audience.
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What is it about the youth journey that you love so much?
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audience.
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What is it about the youth journey that you love so much?
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Well, I think what's important about the youth journey is that you have a opportunity to influence young people early, and what ends up happening is that we as adults are more influenced than I think the influence we have on them.
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I learn every day from being part of the experience with young people, starting with my two young grandchildren.
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I have two grandsons and I think it keeps us youthful.
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It keeps us reimagining the future, and that's why I love going to rinks and going into our various markets and spending time with our youth programs, because I come away feeling better about the future of our game, but also feeling like we're going to leave our game in good hands with the next generation of fans and fans and waiting.
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Yeah, you know, one of the things I've always noticed about talking with people, either with NHL clubs or NHL teams, is this clear devotion to the game beyond the NHL right, there's just a clear understanding at the league that to develop the NHL, we must develop the game.
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We must understand the game at all levels.
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Can you speak about, maybe, the people that you work with or the people that you have surrounded yourself with, and how that is part of this initiative and why that's so important to not just the growth of the NHL but hockey in general?
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Yeah, I've been so fortunate in joining the NHL almost seven years ago it'll be seven years in December that I acquired a team of people that were so committed to the future of the game, but also I've been able to hire people over the six and a half years that I've been there, that some of whom didn't have any background in hockey but they were so committed to the future growth of a sport like hockey, because it is really an example of how our society can be better.
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And so for me, it's surrounding yourself with people who are thinking outside of the box, always imagining and reimagining the ways that we can engage youth.
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You know the reimagining, for example, of our street hockey program over the past couple of years.
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I mean, street hockey has been played forever, right?
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You talk to a lot of our professional players and they will tell you that they were playing street hockey before they got on the ice, and so street hockey isn't a new concept.
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But the idea of connecting street hockey for those kids who don't have exposure to hockey, those that don't have access to infrastructure, to those that are thinking about the intersection of food and fashion and entertainment and sport together, those are the exciting ideas that make me feel like the future is bright for our sport because of the ways in which we can reimagine it through the eyes of the youth.
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Yeah, and I think that there's been a clear movement in hockey in recent years across the USA and Canada by the league and other governing bodies to make the game more available, more inclusive for everyone, right, and I believe that most families, especially the ones that we speak to that are involved in the game, really support this, but they're not always sure how to be an ally, right, and we have these conversations all the time with people that listen to the show.
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I want to do more, but I'm not sure what I can do, what I should do, what's the right thing to say, what's the wrong thing to say, how can the parents and the coaches and the organizations listening to this broadcast, become an ally in growing the game in the way that we're talking about, because hockey is such a almost a 24-7 sport.
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I mean you know you and I were just talking about this Families who are involved in hockey spend more time at the rink sometimes than they do sleeping.
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I mean the commitment is overwhelming.
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You know ice time at 430 in the morning.
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You know playing before kids go to school, playing after school.
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So because of that, families become so connected to each other and it becomes very tribal in a very positive way.
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Connected to each other and it becomes very tribal in a very positive way.
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People, the relationships and the camaraderie that is built is very tribal, is very, very connected.
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I think when people come into the sport and they are new to the sport, they aren't quite sure how to break into that family.
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Hockey is definitely a family and I, when I first joined, I used to analogize it to you know, you're inside looking through these glass windows and you see all this great stuff going on and you want to be part of it, but you don't know how to actually get in and be part of it.
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What I think people can do, families can do, is to be very intentional about welcoming those that aren't part of that historical family.
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You know people aren't are not not being friendly, it's just that they aren't intentionally reaching out, and I think that that's what I hear.
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A lot of families that are new to the sport, that are just getting their kids involved, they feel like I don't know how to break into that tribe Right.
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So being intentional about that, I think, is one of the ways in which people that are involved in the sport, families that are involved in the sport can help other families feel like they're part of the family of hockey.
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I'm going to throw it to Mike here in a second, but I want to say this real quick, because my son and daughter, who obviously are in the hockey world, we just got done our first seasons of baseball and softball and to go to a baseball game or a softball game and I sat there and watched the game.
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I said so we're just supposed to sit here and just watch this game, like there's nothing else that I need to do.
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There's nothing else I need to do.
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And then the game is it's a different pace.
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I'm not going to say it's a slower pace, it's just a different pace.
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And I started to realize, kim, that wow, hockey's intense.
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I mean, I knew that.
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I've been in it my whole life.
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This is not as intense as the hockey games are.
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And then it put that perspective of my mind, in my mind of man.
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If these parents were to see the youth hockey world, they would be shocked at what we do.
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I mean, the games are at 6 pm.
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You get a little snack.
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You go, sit in the stands and enjoy a baseball game and hockey.
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It's get out of bed, let's go.
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We got to get to the rink.
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But Mike Benelli coaches a lot of other sports besides hockey, right, he's a.
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But uh, mike benelli, uh, coaches a lot of other sports besides hockey, right, he's bigger than lacrosse and a lot of other things.
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Mike, I want to throw it to you because you probably have more perspective on this than I do yeah, no, I'm just listening to kim and it's funny, kim.
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Right, we talk about, like you know, and I'm a big believer in this, that the hockey is a family.
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It's the.
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It's one of the only sports that you're in a locker room getting dressed with people.
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It's it's uh, you know, I think even even economically, there's always been barriers up until you know your tenure and a lot of stuff the nhl has done I mean, I laugh, or you know, everything we do is, uh, anti-ethical of what we want to do as far as growing families, because our families are always split up, so it's always like, well, family sport, but I haven't seen my family in seven months, so it's like a, you know, don't have dinners together.
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So one of the things I love about what you've done in the NHL have done and I get to work with like 43 Oak and ice hockey in Harlem and I was just up with Brian Trache up in Saskatoon doing an outreach program and everything that they are doing revolves around the NHL's initiatives and obviously led by you in in access, and maybe you could talk a little bit about why is that access so important to bring these families, you know, into the sport of ice hockey, because when I grew up it went and it obviously it's it's a long way for where it needs to be.
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It wasn't diverse.
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I mean, my father in our program started the first girls hockey program, yeah, and it was like, and it was like unheard of.
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It was like, oh yeah, the girls they kind of play until they really don't.
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You know there's not that interesting anymore for them or it just wasn't like as an intent.
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So but what you've done with the street hockey and the ball hockey and like all these other, I love like the like, like even that urban look and going out and reaching the customer instead of waiting for them to come to you and us as hockey people.
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Maybe talk a little bit about how important those initiatives are.
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You know, in these different communities with the NHL.
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Yeah, I love that.
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I love that setup, because one of the things that we have tried to get the league to understand and the entire hockey spine.
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You know, I often talk about the entire spine because hockey, in my opinion, unlike any other sport, the influence is felt from youth all the way up to the ultimate gold standard, which is the NHL and everything in between.
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And that's why a lot of the initiatives that we focus on, like building culture and, you know, creating ways that people can report bad behavior, has to influence the entire spine, because everything is connected to everything else, which is what the commissioner says all the time.
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And so this idea of access is to normalize differences and so people can feel comfortable understanding that we all bring something different.
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And making our sport culturally available to everyone allows people to be able to be themselves and to do their best and to then feel comfortable being in our sport as fans, as participants, as players, as employees, all of the ways in which we want people to feel engaged, because, at our core, that family feeling is really what hockey is all about.
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So access for us is making everybody understand that.
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You know, when I see people that look like myself in the sport of hockey.
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It makes me comfortable, right, not because I'm uncomfortable with people that don't look like me, but because we all feel comfortable when we see ourselves with people that don't look like me, but because we all feel comfortable when we see ourselves.
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Men feel comfortable when they see other men, so why shouldn't women feel comfortable when they see other women?
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People of color feel comfortable when they see themselves.
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So, again, it's not a yes or no, it's a yes.
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Yes, and that's what access is about.
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It's about normalizing differences and it's about making everybody understand that we are all better when we feel comfortable and confident and being able to bring our full selves to anything, and that's no different in our sport.
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Yeah, I've been really uncomfortable with that.
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I mean, I was just up in you know, a First Nations community and it was so funny how, like I'm around Brian Trocci and Rich Pilon and all these NHL guys and like, oh, this is the white guy from New York.
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I'm like I said, I don't even know what that's, even like you're making me feel uncomfortable.
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It was.
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It was the access of hockey brought that commonality together and you know we've had Booneeves on and we've had Bryce Salvadorce, salvador on, we've had a lot of other you know really great people in our sport that, uh, would echo the same thing like I.
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You know I want to be involved because I want more people that look like me playing, um, even even the women from the pwhl on, like all those kind of things.
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But it's funny because I think, and and again, I and I think I brought this up with boo, I'm I, maybe I'm an outsider on this, but because of hockey and because a team sport is a team, I never felt a lot of those barriers, like I've been in the room with very diverse rooms, I've coached very diverse teams, but I never felt like in that room like, well, now we're all a family, ever felt like in that room like, well, now we're all a family, like we're all, we're all participating together.
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I've done ball hockey clinics in, you know, the South Bronx where when, the, when they start playing hockey, they're playing hockey, and and and and.
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Color has meant nothing, you know to, to the kids in that moment and and and I think that's what's so great about these initiatives and these outreach programs, is that that's the commonality, is the fact that when you put a stick in a kid's hand and they're battling for a puck or a ball or whatever they're battling, they don't care.
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There's not that the racial piece and the inequity piece kind of disappears a little bit for that, just for that moment in time, so that we could all remember, kind of, why you're in, that you know.
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In that event, and this is what we have to remind parents of is that what we're teaching our kids is to normalize difference in a way that allows them to just focus on the game and the sportsmanship of the game and the team elements of the game and the sportsmanship of the game and the team elements of the game, and often it's the parents that get in the way of that right.
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And so our parents have to stop and sort of ask themselves am I bringing my historical bias to this and not allowing our children to just do what they love?
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Children to just do what they love, and that is play hockey.
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It doesn't matter who's there, and if we normalize this, if we continue to think about normalization as a way of creating a welcoming and an environment where everybody belongs, everybody's going to perform at their highest levels and ultimately that's what we want right At the end of the day in our sport, from youth all the way up.
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We want more people to love our sport, more people to see the value of our sport in terms of teaching life lessons and ultimately to become fans of our sports which help to grow our sport.
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Those are the things that count At the end of the day.
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That's what matters.
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Yeah, I agree 100%.
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I'll say too that the more perspective we can give everyone within that youth hockey environment, the better, and that's one of the things that I've seen change over the last few years, as well as and I've been fortunate enough to travel with Mike up to some of the First Nation communities and also to work with some minority hockey teams, and, as a white man, the perspective you start to realize when you're with these groups is what you said earlier, kim is that they don't normally see people that maybe look like them in hockey.
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And then that brought me to the point that I always like to say is that sometimes you have to understand.
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You're not going to understand someone else's perspective, and that's okay.
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You can walk beside them, you can be an ally.
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To go back to what I said earlier in the episode, but I remember coaching a team and the young man said to me I feel like I can let my hair down here now.
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I feel like I'm in a comfortable position and I started asking myself wow, have I done anything to make this uncomfortable for you in the past?
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But those conversations, which I would say are uncomfortable for a lot of people, those uncomfortable conversations, are how we push the gamut forward and, as Mike said, once the puck drops it doesn't matter.
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We're all on the same team.
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But that's something I've seen from an inclusivity point.
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Over the last few years it's really changed and again, the kids for the most part are impervious to it, which is also wonderful, right and they grow up seeing these things.
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I've said it my daughter and my son now live in a world where professional women's hockey is a reality.
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It is never going to be different.
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They see you in your position.
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That is a reality for them and it makes me proud to be involved in the game a lot of the time when I can say look at this, watch this.
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That could be your future if you choose right.
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There's no pressure, kim.
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One thing I did want to ask you this is more of a fandom question for the audience In any sport the need for change, the want for change.
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Fans typically want that to be an immediate thing, right?
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No matter what it?
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is all right, you know, for traditionalism sake sometimes they don't.
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But most fans like why aren't you changing this faster?
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I was wondering if you could give us some perspective.
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Like with any large organization, decisions and movement take time.
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I'd love your insight into maybe some of the decision making process at the NHL level and why maybe some choices happen faster than others and how you adapt to change in that way.
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Yeah, this is.
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This is such an important conversation to have and for us to be able to talk authentically about all of these issues, and so I just want to say I appreciate you guys having this forum, because somebody is going to learn something that you may not agree with everything we talk about, but somebody is going to hear something that's going to be life changing, so I appreciate that, thank you.
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It's my 35 plus years in the world of work that has helped me understand how to, and most of it has come from the things that I've not done right.
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I've learned my greatest lessons from the mistakes that I've made, and this is an area where I've learned a lot.
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How do you bring people along in a decision-making process so that they actually feel buy-in?
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They don't feel like they're being forced because of a policy.
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They don't feel like they're being forced because the organization is mandating something?
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People are going to be much greater partners allies, you know involved in using their power for good when they buy into the rationale behind something.
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And that takes time, and what organizations typically don't want to do is to spend the time bringing people along so that they finally have that aha moment when they say I understand.
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And typically that happens because they are able to relate somehow to what you're trying to do, to an experience that they've had.
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That's what we call empathy.
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Right, I may not have had the exact experience, but something has happened in my life that I can relate to how somebody feels in that moment, and now I can empathize with their situation because I know that I've had a similar situation not the same, but something similar happened to me.
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It takes all of that to get an executive team to a place where there is real, authentic, genuine buy-in and then you can move forward and people think, like you said, you decide you're going to do something and you bring everybody along and you force people to do it and, yeah, that might work for a while, but it's not sustainable.
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It doesn't have sustainable impact and we're looking for long-term change.
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That's why you hear me talk about this as a movement, not a moment.
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There are a lot of moments that happen that are important in a movement, but ultimately, a movement is a long game.
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A movement is something that you're going to have some setbacks and you're going to have some steps forward, but all of it ultimately results in what we are all trying to achieve and that is to make our sport the best, most inclusive sport in the world.
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And we can do that, we have the ability to do that, we got all the right ingredients and it's going to result in more kids playing our sport, more fans, fans being part of our sport, growing our sport.
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So yeah, you know, making the sausage is about looking at the long game and not thinking about the transactions along the journey.
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I was hoping we might be able to talk just a little bit about.
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I mean, because obviously you know, as Lee mentioned, we talked to a lot of parents and a lot of kids on this show, but we also have a lot of administrators and managers.
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And you know, as Lee mentioned, we talked to a lot of parents and a lot of kids on this show, but we also have a lot of administrators and managers and you know people that run these youth hockey organizations that listen to us, and I found that I know in my outreach and I think you know I would love your perspective on this and kind of how to make the sausage let's go back to the factory for a minute I find that when I do outreach programs, when we take our teams to ice hockey in Harlem, when we travel to South Norwalk, connecticut, and do a program in a gym, our families, our kids, our families, get just as much out of that experience as the kids that are in the experience.
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I mean one of the things we've done and we talked about this on the show, lee, I think one of the episodes about you know how do you bring inclusion into your organization, and that's to just do it Invite inclusion into your organization.
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You know you can give up that one Thursday night 7.30 PM practice and provide an opportunity to do a joint program.
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But, kim, maybe you could talk about from an NHL perspective and what we can do as managers and coaches and administrators in our youth hockey organizations in our NHL cities.
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What can we do to bring in more inclusion?
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What could we do to make hockey more welcoming?
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That maybe isn't.
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I don't have to do a fundraiser, I don't have to do a bake sale.
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What can I do to make this work, very minimally from my end, that the NHL can offer us to help, you know, facilitate this?
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Yeah, so much of what you are describing is what I refer to as myth busting.
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We all have biases and preconceived notions about different things, based on what we see in the media, based on our own upbringing, and that doesn't make us bad.
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It's just the reality of how the world operates.
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But if we stay open to the possibility of learning something new and this is what you're talking about, mike, the ways in which you do that is to create an opportunity to go into the communities and not expect the communities to come to us.
00:23:16.170 --> 00:23:26.027
I think one of the biggest aha moments for a number of our clubs when I first joined was in a select number of cities.
00:23:26.027 --> 00:23:39.301
We did some some listen and learn sessions with community leaders, and most of our clubs would have said they know their communities, we've been in these communities forever.
00:23:39.301 --> 00:23:40.203
They what.
00:23:40.203 --> 00:24:08.951
What they should have been saying was we know certain parts of our communities right, and with demographics shifting and changing in so many of the cities where we operate and where our sport is played, it means we have to open ourselves up to new relationships and building new networks, and so one of the first things we should be doing is not just saying we're hockey and we're open for business, come be part of us.
00:24:08.951 --> 00:24:24.348
We have to go into those communities and build authentic relationships and build trust with community leaders so that they trust that their kids are gonna be safe and that their kids are gonna to be safe and that their kids are going to be welcomed in our sport, and that is.
00:24:24.348 --> 00:24:31.066
There's no greater way for people to believe that than when we go to them, as opposed to expecting them to come to us.
00:24:31.066 --> 00:24:43.362
So, you know, it's very easy for people to get a sense of whether or not someone's authentic, even though we may not know everything.
00:24:43.502 --> 00:24:48.314
It was like me doing sign language this weekend as part of the broadcast.
00:24:48.314 --> 00:24:50.965
I was so nervous, I did not want to do.
00:24:50.965 --> 00:24:55.021
I did not want to sign on national television, I didn't want to mess up.
00:24:55.021 --> 00:25:00.282
I didn't want the community to think that I was trying to do something that I wasn't comfortable with.
00:25:00.282 --> 00:25:14.415
But I had to have the courage to try, and what Bryce said to me was people are going to see and they will feel your energy of knowing that you are doing your best to try, and that's what counts.
00:25:14.415 --> 00:25:23.904
And so that's what we have to do in these communities is we have to avail ourselves to the community and not expect the community to avail themselves to us.
00:25:24.807 --> 00:25:31.325
That is fantastic advice, and I'll say this too as someone who has been with Mike on trips.
00:25:31.325 --> 00:25:52.990
As I said earlier, the most rewarding events in my hockey life was when I was able to do what you just described, right, to see it from a different perspective, or like again going up to Northwest British Columbia to work with First Nation people and again, once you're there, you're in it and to the authenticity point.
00:25:52.990 --> 00:25:55.046
I think this is where a lot of people get held up.
00:25:55.046 --> 00:26:02.131
There's a fear of I don't want to come across the wrong way, I don't want to be taken with the best intentions taken the wrong way.
00:26:02.873 --> 00:26:05.559
And the truth is this people can tell when you're being authentic.
00:26:05.559 --> 00:26:07.664
Right, there's a they know.
00:26:07.664 --> 00:26:10.372
Right, if there's a hidden motive, they'll figure that out.
00:26:10.372 --> 00:26:18.268
But most of the time, kim, when I've made a true effort and it's obvious I want to be here, I want to, I want to play hockey with you.
00:26:18.268 --> 00:26:19.429
There's no question.
00:26:19.429 --> 00:26:20.851
In fact, it's quite the opposite.
00:26:20.851 --> 00:26:24.253
Right, it's open arms, like come on in, like we, you know.
00:26:24.253 --> 00:26:37.548
So that maybe is part of the stigma that needs to be broken For the, for those of you listening right, if you are authentically trying to be involved, whatever that means, people will know people will tell you.
00:26:37.607 --> 00:26:42.555
That's right, that's right and don't be afraid to try.
00:26:43.060 --> 00:26:43.201
Right.
00:26:43.361 --> 00:26:54.942
And again I tell you, I had to take that lesson myself this weekend with, you know, asl and being asked to sign.
00:26:54.942 --> 00:27:01.074
I was so uncomfortable and you know I said you have to take a bit of your own advice.
00:27:01.074 --> 00:27:05.492
Kim, get comfortable with being uncomfortable, right?
00:27:05.814 --> 00:27:07.339
That's one of the reasons you're so successful.
00:27:07.339 --> 00:27:12.842
You know, I think I think people in your position, Kim, they run towards things that scare them.
00:27:12.842 --> 00:27:16.082
Not that I'm not trying to say that you're scared, I'm just saying that it's uncomfortable.
00:27:16.082 --> 00:27:18.630
You kind of run that direct because you can learn something right.
00:27:18.630 --> 00:27:26.065
Yeah, I do want to applaud you in the league for doing that.
00:27:26.085 --> 00:27:28.334
I think it's being celebrated um pretty heavily that the NHL is the first league to have done that.
00:27:28.334 --> 00:27:29.337
And again it seems authentic, right?
00:27:29.337 --> 00:27:32.673
I don't know anyone said, well, that's just stupid, they're just doing that?
00:27:32.752 --> 00:27:33.336
like who are they?
00:27:33.355 --> 00:27:33.979
what do you mean?
00:27:33.979 --> 00:27:34.861
They're trying to appease me.
00:27:34.861 --> 00:27:36.143
This is awesome, uh.
00:27:36.143 --> 00:27:45.635
And the NHL has always seemed to be at the forefront of that in recent years, right Since your leadership excuse me under your leadership of pushing and trying and seeing.
00:27:45.635 --> 00:27:50.354
And I always tell people you cannot fault the league for a lack of trying things right.
00:27:50.354 --> 00:27:52.007
This league really does care.
00:27:52.007 --> 00:28:02.787
So anyway, I want to applaud you on that and again just reiterate the fact that you're going to feel a little uncomfortable whenever you're stepping outside the norms in hockey, but that's okay.
00:28:02.787 --> 00:28:06.604
As long as you're taking a step forward in an authentic way, you're going to find a place that you want to be.
00:28:06.604 --> 00:28:08.980
And again, mike, you've championed that so many times.
00:28:08.980 --> 00:28:10.347
I mean you travel all over the place.
00:28:10.347 --> 00:28:14.342
I'll just say putting sticks in kids' hands to play the game.
00:28:15.364 --> 00:28:17.086
Yeah, and it is a really.
00:28:17.086 --> 00:28:20.512
I mean, I think that's Kim's point, right Is you have to get in there and you have to be authentic.
00:28:20.512 --> 00:28:26.960
I mean, I went to Puerto Rico and worked with a bunch of soccer kids and with the Panthers and all of a sudden they're playing hockey and they went home saying they play hockey.
00:28:26.960 --> 00:28:28.866
You know, they said I went home play hockey.
00:28:28.866 --> 00:28:30.573
They didn't say I played street hockey.
00:28:30.573 --> 00:28:34.404
They didn't say I played road hockey.
00:28:34.404 --> 00:28:37.888
They played hockey and I think it hockey program with the Rangers recently.
00:28:38.589 --> 00:28:40.372
And you know he was, you know, to Kim's point.
00:28:40.372 --> 00:28:42.915
He was really nervous and like oh, I don't know how to work with them.
00:28:42.915 --> 00:28:49.142
How do you, how do you talk with them?
00:28:49.142 --> 00:28:49.722
Like I'm not disabled myself.
00:28:49.722 --> 00:28:50.304
And then he got into a sled.
00:28:50.304 --> 00:28:50.905
He saw how hard it was really.
00:28:50.905 --> 00:28:52.128
He would really put into a situation.
00:28:52.128 --> 00:29:03.001
I mean I remember Tommy laid law coming out and the same thing, like putting himself in the sled, really just showing like oh my God, this is embarrassing, this is hard.
00:29:03.001 --> 00:29:05.929
These people are true athletes and they are doing things that I can't do.
00:29:06.309 --> 00:29:06.931
But guess what?
00:29:06.931 --> 00:29:17.421
They started helping, they started teaching, they started training and all of a sudden it opens up a whole nother conversation about you know who are you and what do you like to do, and how'd you get involved with hockey?
00:29:17.421 --> 00:29:21.147
And then the uncomfortable stuff how'd you get injured with hockey, and how.
00:29:21.147 --> 00:29:22.790
And then then the uncomfortable stuff how'd you get injured?
00:29:22.790 --> 00:29:23.010
What?
00:29:23.010 --> 00:29:23.571
Yes, yes, can I help?